making sense out of science
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MAKING SENSEOUT OF SCIENCE
April 17, 2007
WHERE HAVE I COME FROM -ACADEMICALLY SPEAKING!
• Honours BSc Guelph
• Accelerated PhD (4.5 years)
– Department of Medical Biophysics U of T
– Drug metabolism
• Post-Doctoral Fellowship (3 years)
– p53 with David Lane, University of Dundee, Scotland
• Post-Doctoral Fellowship (2 years)
– Telomerase with Silvia Bacchetti, McMaster University
DECISION POINTS
• BSc to where?
– Enjoyed the lab, natural leader(poor follower)
– Encouraged to do PhD
– Accepted at OCI
PhD to where?
– Enjoyed the lab
– Managed the lab
– President of Student Executive
– Held NCI studentships
– Become a PI - future likely Pharma
ACADEMIA IN CANADA IS NOT FOR ME
WHERE TO NEXT?
DECISION POINT
BIOTECHNOLOGY in 2000
• Industry booming
• Young and dynamic –fun
• Excellent growth opportunities
• Good money, stock options, bonuses
• Like academia – but with lots of $$$
• No grant applications
MDS Proteomics
Scientist
!
Manager Molecular Biology
!
Liaison to CSO/ IP Licensing/Bioinformatics/Scientist Special Projects
DECISION POINT
• Industry busting
• Everyone’s position uncertain- mood dark – money tight
WHERE TO NEXT?
• Biotech? Pharma? Service Industry?
• Bench Scientist? Clinical? Regulatory? Communications?
acne
eczema
skin barrier
cleansers
skin infections
skin infestations
moisturizers
ingredients matter
BONNIE KUEHL – SCIENTIST/CONSULTANT
! Research to address biological questions
! Write white papers
! Write scientific articles
! Assist with writing consumer information
! Assist with writing physician information
BONNIE KUEHL – SCIENTIST/CONSULTANT
• Network
• Ask questions of industry people
– MBA?
– Biotech?
– Pharma?
• Business Course
! Lack of affiliation " lack of credibility
BONNIE KUEHL – SCIENTIST/CONSULTANT
SKILLS
– PhD
– Excellent communicator
– Outgoing
– Like to NETWORK
– Stubborn – don’t give up
– Understanding of businessdevelopment
– Understanding of IP
– Understanding of management mindset
– Understanding of marketing
Scientific Insights Consulting Group
• Scientific Consultant to ServiceIndustry and Pharma
– August 2002
UPSIDE
• Mine
• I’m the boss
• Follow personal objectives/goals
• Business skills – growthopportunity
• Experience
• Choices
Scientific Insights Consulting Group
• DOWNSIDE
• Age
• Scientific experience (only 10 years post-BSc)
• No longer a scientist
• Business experience (minimal)
• Limited connections outside of Biotech
• Lack of Focus – Jack of all Trades
• Every project a learning experience
• No $ safety net
WHAT DOES
SCIENTIFIC INSIGHTS®
DO?
Transdermal Drug DeliveryStratum Corneum/Skin Barrier
• fluid interaction: corneocytes, lipids and naturalmoisturizing factors.
• corneocytes cluster togetherin groups of 2-10 cells
• lipids fill the spaces between the cells forming lamellarbilayers
• Three routes: transcellular, lipid partitioning, transappendageal
WHAT WE CAN’T SHOW YOU!
• White papers
• Industry reports
• FDA submissions
• Clinical reports
• Training material for sales and marketing groups
• Professional slide kits
• Newsletters
• Advisory Board Reports
• And more…….
WHAT DOES SCIENTIFIC INSIGHTS® DO?
COMMUNICATES
TEACHES
EDUCATES
TRANSLATES
DIRECTS/GUIDES
CONNECTS
WHAT HAVE I/ WE LEARNED
ABOUT BUSINESS?
Believe it or NOT
• IT is all about NETWORKING
Who you know
Who you know
Who you know knows
Life/Work/Business is all about
MARKETING yourself and your skills
STARTING UP!
• Branding
– Name
– Logo
• Office
– Telephone/fax/ e-mail
– Paper/ files
• Marketing materials
– Website
– Business cards
– Pamphlets
• Visibility
– Networking
– Word of mouth
– Referrals
– Cold calls
YOU CAN’T DO IT ALONE -TEAMWORK
• Friends and Family
• Bookkeeping
• Administration
• Child care
• Graphic Design
• Marketing
• Web support
• Bank
• Cleaning
MENTORS - EXPERIENCED VOICES
• Identify your weaknesses
• Ask questions
• Every encounter is a learning opportunity
• Ask questions
• Admit you don’t have a clue
• Be open to trying and learning different things
• Learn to ask for help
• Ask questions
!LEARN TO STRECH YOURSELF
YOU CAN’T DO IT ALONE -TEAMWORK
Scientific Insights® Consulting Group Inc.
• Partner
• Friends and Family
• Lawyer
• Bookkeeper
• Accountant
• Administration
• Child care
• Graphic Design
• Marketing
• Web support
• Bank – investment
• Insurance
• Cleaning
Scientific Insights®
I OWN IT!!!
GREATEST CHALLENGES
• What to charge?
• Asking for the project –closing the sale
• Invoicing and collecting money
• Prioritizing jobs
• Getting the work done – wearing too many hats
• Juggling projects
GREATEST CHALLENGES
• Client / project strategy and objectives– Understanding where they are going
– Persuading on best next steps
• CHOICES
– Family
– Clients
– Networking
– Volunteering
GROWTH
• More brains – more projects
• More hands on deck
• Good turnaround
• Greater diversity
– Team
– Projects
• Larger client base
EVERY ENCOUNTER IS A
BUSINESS OPPORTUNITY
PLACES TO BE SEEN
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