making talent brand a top priority for the c-suite | indemand 2014

“Making Talent Brand a top priority for the C-Suite + Metrics”

Bill Fowles, ABB Inc. 6/17/2014

© ABB Group June 11, 2014 | Slide 1

A better world begins with you

One of the world’s leading engineering companies, we help our customers to use electrical power efficiently, to increase industrial productivity and to lower environmental impact in a sustainable way.

© ABB Group June 11, 2014 | Slide 2

© ABB Group June 11, 2014 | Slide 3

© ABB Group June 11, 2014 | Slide 4

~150,000 employees

Present in

+100 countries

Formed in

1988 merger of Swiss (BBC, 1891) and Swedish (ASEA, 1883) engineering companies

In revenue (2013)

$ billio

n

42

© ABB Group February 13, 2014 | Slide 6

ABB is Global ABB is Innovative ABB is Respected

© ABB Inc. June 11, 2014 | Slide 6

© ABB Group June 11, 2014 | Slide 7

§ Data

§ Benchmark Peers

§ Employer Brand Matters

© ABB Group June 11, 2014 | Slide 8

90,000  

80,000  

70,000  

60,000  

50,000  

40,000  

30,000  

20,000  

10,000  

0  

© ABB Group June 11, 2014 | Slide 9

Sep-­‐12   Oct-­‐12   Nov-­‐12   Dec-­‐12  

ABB  2012  Career  Page  Followers  

4,000    3,500    3,000    2,500    2,000    1,500    1,000    500  

 0  

© ABB Group June 11, 2014 | Slide 10

Sep-­‐12   Oct-­‐12   Nov-­‐12   Dec-­‐12  

Mon

thly  Uniqu

e  Ca

reer  Page  Visitors  

ABB  2012  Unique  Page  Visitors  

LinkedIn Hiring Impact 2012 Data Compared to group peers

2%  

8%  

6%  

0%  

2%  

9%  8%  

2%  

11%  

19%    

 16%  

10%  

Recruiter   Jobs   Career  Page   Work  With  Us  

New

 Hire

 Impa

cted

 by  Prod

uct  

ABB  Peer  Average  Best  In  Class      

©2012 LinkedIn Corporation. All Rights Reserved.

TALENT SOLUTIONS 18

9% 9% 10% 10% 11%

12% 13%

13% 14%

15%

ABB Peer Group Average

Link

edIn

Impa

ct

©2012 LinkedIn Corporation. All Rights Reserved.

2012 LinkedIn Hiring Impact Compared to group peers

12 Months to 12 Months to 12 Months to 12 Months to 12 Months to Aug '12 Sept '12 Oct '12 Nov '12 Dec '12

ABB Group June 11, 2014 | Slide 14

Our Strategy

Work With Us Launched in July 2013

TALENT SOLUTIONS

© ABB Group June 11, 2014 | Slide 15

© ABB Group June 11, 2014 | Slide 16

THE DATA

ABB Group June 11, 2014 | Slide 18

© ABB Group June 11, 2014 | Slide 19

Measuring Your Success

© ABB Group

This traffic is comprised of the Talent ABB is looking to hire

TALENT SOLUTIONS

Your Talent Brand Index varies across the functions you are looking to hire…

Tale

nt B

rand

Inde

x

Talent easiest to engage

Talent easiest to engage

TALENT SOLUTIONS 23 ©2014 LinkedIn Corporation. All Rights Reserved.

2013 Talent Brand Index vs peers

Employer of choice

Weaker talent brand

5 of 10 Peers:

TALENT SOLUTIONS 24 ©2014 LinkedIn Corporation. All Rights Reserved.

•  Accenture •  Alstom Group •  Eaton Corporation •  Emerson •  GE •  IBM •  Rockwell Automation •  Schneider Electric •  Siemens •

LinkedIn can help you build your talent brand and accelerate your ability to attract top talent

ABB Talent Brand Index Grows from 10% to 19% in 2013

25

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Talent Brand Index can measure your talent brand What percent of people who know about you show an interest?

Talent Brand Index =

Talent Brand Engagement Talent Brand Reach

Talent Brand Reach

Talent Brand Engagement 741,006

members      

Talent

3,887,000 members

ABB 19%

26

© ABB Group June 11, 2014 | Slide 27

© ABB Group June 11, 2014 | Slide 28