making the most of mobile social media

A strategic guide for nonprofits

MAKING THE MOST OF MOBILE SOCIAL

MEDIA

Brad WilkeFounder & Executive Director

Flash Volunteer

Defining Mobile Social Media (MSM)MSM usage and growthKey uses of MSM Essential MSM toolsTelling your organization's story Case studyPractical exercise Questions

AGENDA

WHAT IS MOBILE SOCIAL MEDIA?

MSM USAGE AND GROWTH

All data from “State of the Media: The Social Media Report”, Nielsen, Q3 2011

MSM USAGE AND GROWTH

About 80% of active internet users visit social networks and blogs

Americans spend more time on Facebook than any other U.S. website

Nearly 40% of social media users access content from their mobile device

Internet users age 55+ have more than doubled their MSM usage since 2010

MSM USAGE AND GROWTH

KEY USES OF MSM

Manage online social networks from mobile devices

KEY USES OF MSM

Utilize location-based services

KEY USES OF MSM

Create, share and consume media on the go

KEY USES OF MSM

Connect to mobile sites via social networks

KEY USES OF MSM

Share third-party content

KEY USES OF MSM

Play games with friends

ESSENTIAL MSM TOOLS

Let your mission drive your message

Maintain unified but distinct voices in each channel

Be social, generous and relevantLess is moreEngage your audience by showing them what you do

TELLING YOUR ORGANIZATION’S STORY

TELLING YOUR ORGANIZATION’S STORY

- Static platform with one-way information flow- Billboard and archive for organizational messaging- Portal to social media channels

- Primary audience engagement platform- Two-way dialogue- Contests, relevant articles, user-generated content- 1 to 2 posts per day (on average)

- Follow, retweet and DM to build relationships- Informal voice with different content than Facebook- 2 to 3 posts per day (on average)

- Place for longer blog posts, pics and videos- Share specific posts on other social platforms- Guest posts from industry leaders and strategic partners- Deep audience engagement

CASE STUDY

FLASH VOLUNTEER CAUSE CROWDS

Cause Crowds

Email

Name

Jackson Street Clean Up!Saturday, 27 August 201110:00 AM – 2:00 PM320 17th Avenue South, Seattle, WA 98144 (Central District)

Sign in

Thanks for signing in for the Jackson Street Clean Up!

Thanks for signing in for the Jackson Street Clean Up!Share: Like

Unique QR code for event check-ins Mix of traditional and online promotion Mobile optimized Flash Volunteer check-in page Prompt to recruit friends via Facebook and Twitter Data capture through Flash Volunteer backend Willingness of nonprofit to employ experimental approach Live tweeting via MSM Twitter app Predetermined hashtags (#HSDCPark, #nptech,

#volunteer) Periodic photo sharing on Flash Volunteer Facebook page Result: one drop-in volunteer Lessons learned:

Push notifications required for random recruitment Multiple tweeters; not just more tweets (network effects) Traditional on-site recruitment signage

FLASH VOLUNTEER CAUSE CROWDS

FLASH VOLUNTEER CAUSE CROWDS

Get out your mobile device (smartphone, etc.)Download Twitter mobile appLog-in via your organization’s account[If you don’t have an account, make one now]Create a post about tonight’s NetSquared

MeetupAdd #hashtags (#Seattle, #NetSquared,

#nonprofit)Add a picturePublish your tweet

PRACTICAL EXERCISE

QUESTIONS?

@flashvolunteerFlash Volunteer

www.flashvolunteer.org