making the most out of social media!
Post on 12-Jan-2015
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Malta 2013 - Louise Jones
Seminar Outcomes
1. Facilitate experience and good practice sharing across the network and enhance the learning community that has developed within Insafe
4. Pinpoint the most effective resources produced within the network and investigate the most effective ways of promoting these.
5. Identify practical ways to leverage social media to promote the work of the Safer Internet Centres
Scotland!
Image is everything!
Many Hats!
Guidance
Cyberbullying Service
Training
Educational Events
Policy
Website
Highlandesafety.wordpress.com
@olliebray
Learning, Teaching and Assessment
Information, Communication Technology in Education
Culture, Confidence and Competence
Future Digital Markets / Economies
Personal Safety (Online)
Digitally Confident(Competent)
Evolution?
The Social Web
Where are you now?
Where do you want to be?
What are you trying to do?(Do you know?)
Why use social media?
Responsible Use
The Good, the Bad, not the Ugly
Moderation
Model Practice And…
Beyond Marketing
Social Media only works if you say something…
Would you buy a
blank newspaper?
Amplification…
New Usage Models in everyday life
Social mediamyths…
(some things just aren’t true!)
“Followers & Likes means your popular ”
Fans / Followers / Subscribers…
Does it matter?
“Social Mediaimproves engagement?”
“Using social media is free”
VS
blogs
#1 – Your Audience
Points to consider
What is your local market like?
Who visits your website?Where?
How long?
Unique visits?
Hits?
Patterns?
How?
Google Analytics
Search Engine Science
searchengineland.com
#2 - Content
Points to consider
Quality of your Content
Some important questions?
Do you provide a reason for people to spend more than a few seconds reading your pages?
Key Question (#1)
Do you offer real value, something of substance to visitors, anything unique, different, useful and that they won’t find elsewhere?
Key Question (#2)
Content (keyword) Research
Content (keyword) Research
“You must use the language that the people who are looking for your information are using”.
Content Words / Use Of Keywords
“Bottom line, if you want your pages to be found for particular words, it’s a good idea to actually use those words in your website.”
google.com/submityourcontent
Engagement through Content
Listening Posts….
#tags
Content Freshness
Keep it current!
New!
#3 - Architecture
Imag
e So
urce
: sea
rche
ngin
elan
d.co
m
Points to consider
Any device, any where
Mobile Optimisation
Site Crawlability
Site Speed
#4 - Links
Imag
e So
urce
: sea
rche
ngin
elan
d.co
m
Points to consider
Link Quality(not just quantity)
Number of Links
your site
www
www www
www
Are your URLs descriptive?
www.whoknowswhatthiswebsiteisabout.com
www.saferinternet.??
www.saferinternet.??
www.other.gov.ac.??
www.saferinternet.??
www.other.gov.ac.??
www.saferinternet.??
www.other.gov.ac.??
www.saferinternet.??
www.other.gov.ac.??
#5 – Social Reputation
Points to consider
IcelandCyprus Poland
Sweden UK Belgium
Brand and the future..
www.adiconsum.itItaly
@adiconsumItaly
The SmallDetail
Matters!
#1: It’s all about the user
Summary
#2: Content: Focus on quality over quantity
Summary
#3: Links: Focus on quality over quantity
Summary
#4: Make the most of social media, social sharing and social search
Summary
#5: Let the search engines knowyou’re there
Summary
Finally
#6 Build your social web hub, build it to last…
NREN Social Media Jumpstart Pack
Domen Božeglav
Thank you!
Louise Jones
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