making your mark on the workforce heb
Post on 11-Nov-2014
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Go Jobing | Jobing.com 1
Recruiting Tips & Strategies
Derek M. Brown and Scott Clark
Go Jobing | Jobing.com 2
Employment Branding & Development
The World of Advertising & Technology
What Really Works?
Development of Your Strengths & Managing Around Your Weaknesses
Go Jobing | Jobing.com 3
The World Of Advertising & Technology
1994 – Houston Rockets Advertising, advertising, advertising!!!
Go Jobing | Jobing.com 4
The World Of Advertising & Technology
As of this year, nearly 72% of homes in America own computers. 65.1% of those households have access to the Internet.
Source: Incisive Interactive Marketing, 2007
Total Ad Revenue for Newspapers - 2005 Print $47.4 billion (+1.5% since 2004) Online $2 billion (+31% since 2004)
Source: Fast Company, August 2005
According to new research by the IAB and PwC, 2006 saw a 34 percent rise in online advertising spending. They referred to the U.S. as a “healthy environment” for online ads, quoting 2006 revenues at $16.8 billion.
Go Jobing | Jobing.com 5
Forward Thinking
You Tube pumps out over 100 million short video-clips & takes in up to 65,000 new ones every single day.
It draws 34 million unique visitors a month, ranking it among the 15 most visited sites in the world.
Craig’s List…your online classified! Place an egg there & see what hatches.
Nordstrom Careers GE Careers
The community is shrinking in size due to technology.
VBC Broadcasting Grape Minds T.R.I.B.E.
CareerBoard
HCSS
Go Jobing | Jobing.com 6
What Are Companies Doing That Really Works?
“A company’s employment brand is characterized most simply by what it’s like to work at your company. Who your company targets, what employees ‘get’ from working there, and why your company is different are the key elements. It’s a lot like traditional branding, except it’s harder for employment brands to truly differentiate themselves in the job market.”
Aaron Matos, PHR CEO/Founder Jobing.com
“The best organizations have compelling people strategies that are perfectly aligned with the organization’s business strategy.”
Go Jobing | Jobing.com 7
Strengths & Weaknesses
Video Segment by Marcus Buckingham, “Trombone Player Wanted”
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Strategies
Diversify the portfolio
Invite discussion for enhancement/forward thinking
Interview the candidates about the job market
Focus on strengths-collectively & individually
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