malang city report 1012 2010

PT MEDIALINKS JAKARTA NOVEMBER 2010

PT MEDIALINKS JAKARTA NOVEMBER 2010

PT MEDIALINKS JAKARTA NOVEMBER 2010

AGE MALANG RESPONDENTS SURVEY MEDIA MALANG

0% 1% 2% 3% 4% 5% 6%

16 thn

18 thn

20 thn

22 thn

24 thn

26 thn

28 thn

30 thn

32 thn

34 thn

36 thn

38 thn

40 thn

44 thn

46 thn

50 thn

55 thn

1 A 38 29%

2 B 19 14%

3 C1+C2 23 17%

4 D 12 9%

5 E 40 30%

132 100%

Male 53% 160Female 47% 140

300

44% of all respondents

PT MEDIALINKS JAKARTA NOVEMBER 2010

SINGLE OR MARRIED

0%5%

10%15%20%25%30%35%40%45%

Single Menikah Blanc

SEX: MALE - FEMALE

53%

47%

MaleFemale

Batu TV 22% 57Dhamma 7% 17JTV Malang 49% 127NDTV 15% 39Spacetoon 7% 18

258

< Rp100.000 15%Rp200.00-Rp500.00031%Rp500.000-Rp1.000.00015%Blank 38%

Single 42% 127

Menikah 41% 122

Blanc 17% 51

300 100%

PT MEDIALINKS JAKARTA NOVEMBER 2010

Status

SES RESPONDENTS MALANG

29%

14%

17%

9%

31%

A

B

C1+C2

D

E

MONTHLY PERSONAL EXPENDITURE

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

< Rp100.000

Rp200.00-Rp500.000

Rp500.000-Rp1.000.000

Blank

PT MEDIALINKS JAKARTA NOVEMBER 2010

MOST POPULAR MALL MALANG

0

10

20

30

40

50

60

70

80

90

Alu

n A

lun

Mal

/Ram

ayan

a

Carr

efou

r Ex

pres

s

Die

ng P

laza

Gaj

ahm

ada

Plaz

a

Gia

nt

Lain

Lai

n

Mal

ang

Plaz

a

Mal

ang

Tow

n sq

uare

Mitr

a D

ep S

tor

1

Mitr

a D

ep S

tor

2

Oly

mpi

c G

arde

n

Plaz

a A

raya

Sari

nah

Plaz

a

JTV Malang 51%Agropolitan 25%Batu TV 16%NDTV 4%Spacetoon 3%Dhamma 2%

PT MEDIALINKS JAKARTA NOVEMBER 2010

MOST POPULAR LOCAL TV STATION IN SURVEY MALANG

0% 10% 20% 30% 40% 50% 60%

JTV Malang

Agropolitan

Batu TV

NDTV

Spacetoon

Dhamma

Becak - JTV JTV Malang 16% 23Asian lovers - DhammaDhamma 4% 5pojok 7 - JTV MalangJTV Malang 3% 4

Becak - JTV Malang14% 23Asian lovers Dhamma3% 5

PT MEDIALINKS JAKARTA NOVEMBER 2010

Top 3 Popular Local TV Programs in Malang - (all) Females

% of all female respondents

% of all male respondents

POPULAR TV PROGRAM (Females)

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

JTV Malang

Dhamma

JTV Malang

Bec

ak -

JTV

Asi

anlo

vers

-D

ham

ma

pojo

k 7

-JT

VM

alan

g

POPULAR TV PROGRAM (Males)

0% 2% 4% 6% 8% 10% 12% 14% 16%

Becak - JTV Malang

Asian lovers Dhamma

300

Mitra 51,67% 155Solagracia 9,33% 28Kencana 8,33% 25Others 6,00% 18Senaputra 5,67% 17VIP 5,67% 17Makobu 4,00% 12Kosmonita 2,67% 8Elfara 2,67% 8Andalus 2,33% 7Tidar Sakti 1,67% 5

PT MEDIALINKS JAKARTA NOVEMBER 2010

MOST POPULAR RADIO IN MALANG MEDIA SURVEY

0% 10% 20% 30% 40% 50% 60%

Mitra

Solagracia

Kencana

Others

Senaputra

VIP

Makobu

Kosmonita

Elfara

Andalus

Tidar Sakti

19-22 19,7% 163

05-10 18,6% 15416-19 16,2% 13410-12 14,5% 12014-16 13,6% 11312-14 12,7% 10522-01 3,7% 31

01-05 1,1% 9

829

PT MEDIALINKS JAKARTA NOVEMBER 2010

MOST POPULAR HOURS ON MALANG RADIO

0%

5%

10%

15%

20%

25%

19-22 05-10 16-19 10-12 14-16 12-14 22-01 01-05

PEAK HOURS RADIO

% of all listeners Mitra listening to radio 05.00-10.0061%% of all listeners Solagracia listening to radio 14.00-16.0064%

PT MEDIALINKS JAKARTA NOVEMBER 2010

HOURS WITH MOST LISTENERS (BY STATION)

59% 60% 61% 62% 63% 64% 65%

% of all listenersMitra listening to

radio 05.00-10.00

% of all listenersSolagracia listeningto radio 14.00-16.00

A 23%

B 6%

C1+C2 2%

D 1%

E 5%

A 0,00%B 10,71%C1+C2 25,00%D 3,57%E 25,00%

A 6%

B 6%

C1+C2 12%

D 18%

E 12%

PT MEDIALINKS JAKARTA NOVEMBER 2010

HOUSEHOLD EXPENDITURE - MITRA FM ONLY 35 % OF ALL MITRA VOTES

0% 5% 10% 15% 20% 25%

A

B

C1+C2

D

E

HOUSEHOLD EXP[ENDITURE - SOLAGRACIA ONLY 64 % OF ALL SOLAGRACIA VOTES

0% 5% 10% 15% 20% 25% 30%

A

C1+C2

E

HOUSEHOLD EXPENDITURE VIP LISTENERSONLY 53 % OF ALL VIP VOTES

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

A

C1+C2

E