mall project
Post on 17-Nov-2014
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(B)
Clothes Food
items
Cosmetics Footwear Electronics Music Household Book
s
Oth
er
Student 30 20 3 12 4 11 8 7 4
Service 15 13 1 7 3 9 9 5 9
Business 12 10 4 3 3 3 3 3 2
Other 12 12 9 5 2 6 10 2 6
- 1 -
Interpretation:
Most of the people prefer to buy clothes and food items from malls.
(C)
Clothes Food
items
Cosmetics Footwear Electronics Music Households Books Oth
er
Male 30 21 1 10 10 18 9 12 8
Female 40 34 16 17 2 11 22 6 13
- 2 -
Interpretation:
Males mostly prefer to buy clothes, food items and music whereas Females
prefer buying clothes, food items, households, footwear and cosmetics.
(D)
Clothes Food
items
Cosmetics Foot
wear
Electronics Music Household Book Othe
r
Married 37 33 13 14 6 15 21 10 17
Unmarried 32 21 3 13 5 13 9 7 4
- 3 -
Interpretation:
The above graph shows different products purchased by married and
unmarried people.
1. When do you prefer shopping in malls?
OR
What is the approach of customers towards various sales promotion offers?
(A)
Promotional Special Season sale Festive offers Other
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offers discounts
15-25 years 5 24 11 5 11
25-35 years 3 7 6 4 10
35-45 years 6 11 10 9 9
45 & above 3 15 6 10 9
Interpretation:
The above graph shows that people of all age are inclined towards promotional
offers.
(B)
Promotional
offers
Special
discounts
Season sale Festive
offers
Other
Student 7 25 11 5 11
Service 5 9 12 8 13
- 5 -
Business 3 8 6 3 8
Other 3 15 4 12 7
Interpretation:
According to above analysis, students are most inclined towards special
discounts. Businessmen also prefer to buy during special discounts whereas
servicemen are attracted towards season sale and other offers.
(C)
Promotional
offers
Special
discounts
Season sale Festive
offers
Other
Male 10 24 14 11 15
- 6 -
Female 8 33 19 18 24
Interpretation:
Most of the males as well as females are attracted to special discounts. Next
they are inclined towards other offers and then season sale, festive offers and
promotional offers.
(D)
Promotional
offers
Special
discounts
Season sale Festive
offers
Other
Married 9 32 21 22 25
Unmarried 9 25 12 7 14
- 7 -
Interpretation:
Married respondents are more attracted towards special discounts, other
offers, festive offers and season sale whereas unmarried are also inclined
towards special discounts then for other offers, season sale, promotional
offers & festive offers. Least inclination can be seen towards promotional
offers.
2. Approach of retailers is better in malls or other neighbourhood stores?
- 8 -
Malls Neighbourhood stores
15-25 years 20 19
25-35 years 9 11
35-45 years 8 11
45 & above 7 15
Interpretation:
This figure shows that people of 15 to 25 years are more satisfied with the
approach of retailers in malls whereas all the other are more satisfied with the
approach of retailers of neighbourhood stores rather than malls.
3. Do you feel safe while shopping in malls?
- 9 -
Yes No
15-25 years 38 1
25-35 years 19 1
35-45 years 16 3
45 & above 19 3
Interpretation:
This chart shows that most of the people feel safe while shopping in malls.
Only 8% people of age group 35 to 45 years and 45 years & above do not feel
safe in malls.
4. Do you prefer shopping in neighbourhood stores rather than malls?
- 10 -
Yes No
15-25 years 26 12
25-35 years 18 7
35-45 years 14 2
45 & above 17 4
Interpretation:
Most of the people are attracted towards neighbourhood stores for shopping
but about 12% of the youngsters and 13% of the other age group do not prefer
shopping in neighbourhood stores.
5. Why do you prefer neighbour stores?
(A)
- 11 -
Reasonable
price
Selection
& choice
Alternative
shops
Credit
facilities
Bargaining After
sale
services
Others
15-25
years
8 26 7 2 6 5 9
25-35
years
7 14 9 6 3 5 -
35-45
years
10 13 10 4 4 5 2
45 &
above
8 8 5 11 11 5 5
Interpretation:
Most of the people visit neighbourhood stores because it provides selection
and choice. People of 35 to 45 years of age visit stores because of
reasonable price & presence of alternative shops whereas people of 45
years & above prefer stores due to the availability of credit facilities and
bargaining.
(B)
- 12 -
Reasonable
price
Selection
& choice
Alternative
shops
Credit
facilities
Bargaining After
sale
services
Others
Student 7 28 8 3 5 5 8
Service 10 14 9 3 5 7 3
Business 4 8 6 9 3 4 2
Other 12 11 8 8 10 4 3
Interpretation:
On the basis of above graph it can be interpreted that students visit
neighbourhood stores mostly because of selection & choice available.
Servicemen, businessmen & others prefer to go to stores due to various
reasons mentioned above.
(C)
Reasonable
price
Selection
& choice
Alternative
shops
Credit
facilities
Bargaining After
sale
services
Others
- 13 -
Male 13 32 13 11 6 11 5
Female 20 29 18 12 17 11 11
Interpretation:
Above chart shows that most of the males and females prefer shopping in
neighbourhood stores because of vast selection & choice. Many males &
females also prefer stores because of reasonable prices & presence of
alternative shops. The chart also shows that females prefer stores due to
bargaining. A few visit because of credit facilities, after sale services &
other reasons.
(D)
Reasonable Selection Alternative Credit Bargaining After Others
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price & choice shops facilities sale
services
Married 27 30 21 19 18 14 8
Unmarried 7 31 10 4 5 7 8
Interpretation:
From the above chart we can analyze that most of the married prefer
neighbourhood stores because of wide selection and choice available to them.
Reasonable price & presence of alternative shops is also a reason. They also
give importance to credit facilities, bargaining & after sale services.
Unmarried visits stores mainly because of selection & choice. Then they give
importance to other factors.
6. Should more malls be opened in the city?
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Yes No
15-25 years 38 1
25-35 years 16 4
35-45 years 16 3
45 & above 15 7
Interpretation:
Above analysis shows that people between 15 to 25 years of age strongly
prefer opening up of malls in the city. People of other age groups also favour
opening up of malls. Only 7% of people above age of 45 years are against
opening up of malls. The percentage is 3, 4 & 1 in case of other age groups
respectively.
7. Do malls provide all facilities for customer satisfaction?
- 16 -
Yes No
15-25 years 27 12
25-35 years 12 8
35-45 years 15 4
45 & above 12 10
Interpretation:
Most of the people are satisfied with the facilities provided by malls. But 34%
of the total respondents are not satisfied with the facilities provided by malls.
ANALYSIS OF RETAILERS PREFERENCES
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1. How many customers visit your store in a month?
OPTIONS NO. OF RESPONDANTS
> 500 customers 2
500-1000 customers 10
1000-1500 customers 7
1500 & above customers 1
Interpretation:
Out of 20 retailers 10 are of the opinion that on an average 500 to 1000
customers visit there store in a month.
2. How many customers buy goods from the store in a month?
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OPTIONS NO. OF RESPONDANTS
> 500 customers 11
500-1000 customers 6
1000-1500 customers 3
1500 & above customers 0
Interpretation:
Out of all the customers visiting stores only less than 500 customers buy
products from stores in malls.
3. Does a store located in a mall attract more customers than any other location?
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OPTIONS NO. OF RESPONDANTS
Yes 19
No 1
Interpretation:
The above chart shows that a store located in mall attracts more customers
than a store located outside.
4. Is profit margin of stores located in mall more than other stores?
- 20 -
OPTIONS NO. OF RESPONDANTS
Yes 9
No 11
Interpretation:
Out of 20 retailers 55% retailers are of the opinion that profit margin of stores
in mall is less than other stores.
5. Are customers more attracted towards promotional schemes & offers?
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OPTIONS NO. OF RESPONDANTS
Yes 20
No 0
Interpretation:
The above chart shows that all the customers are attracted towards the
promotional schemes and offers provided by the retailers.
6. Is there any security measure to check shoplifting?
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OPTIONS NO. OF RESPONDANTS
Yes 17
No 3
Interpretation:
85% of the retailers are aware of the security measures and follow them in
there stores to prevent shoplifting. Only 15% of retailers do not use any
security measures in their stores.
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L I M I T A T I O N S
The major problem was of language. As the questionnaire was in English, so
people were not interested in filling it.
In some cases meaning of the question had to be explained to the respondents.
Few people did not have the time to fill up or answer the questionnaire.
Few retailers were not giving the information like their profit margin.
People were not willing to give their suggestions on the given topic.
Few people were not responding as we expect from them and they were reacting
for the survey is conducted for false purpose.
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C O N C L U S I O N
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After analysis of the above data we came to the following conclusion:-
Most of the people visit malls atleast 1 to 5 times in a month.
Around 50% of them visit malls on weekends.
Students do not prefer any specific day for visiting malls.
Most of the people prefer malls for purchasing branded products.
Many people visit malls for entertainment.
Old people prefer shopping in malls because it provides them all
under one roof.
People generally buy clothes and food items from malls.
The survey also shows that customers are more attracted towards
sales promotion offers and schemes.
People also prefer shopping in neighbourhood stores because of cast
selection & choice, presence of various alternative shops and
reasonable prices.
Customers are more satisfied with the approach of retailer of
neighbourhood stores.
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The profit margin of stores in mall is less than the other stores
because of rent, maintenance and other expenses charged on them.
Customers are generally more attracted towards the shops located in
mall.
People more safe and comfortable while shopping in malls.
Most of the retailers apply security measures in their stores to check
inventory shrinkage and shoplifting. This shows that retailers are
now more aware of latest technologies.
People also want that more and more malls should come up in
Varanasi.
Atlast it can be concluded that malls provide shopping experience to the
customers. People are quit satisfied with the facilities provided by malls
in Varanasi. But still there is a lot to do for complete customer
satisfaction.
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S U G G E S T I O N S
- 29 -
Trained and specialized personnel should be hired for better interaction
with customers. As the whole retailing depends on human resource
therefore trained personnel are must for the success of retailing.
Prices charged by the retailers in malls should be reasonable so that all
classes of customers can buy products from malls.
Medicine shops should be opened in the malls.
Beauty saloons for ladies should be opened in malls.
Live game shows on festivals and other occasions should be organized.
Fresh fruits and vegetables should also be sold.
Drinking water facilities should also be provided.
Lack of floor space in stores is a constraint. Therefore more space
should be provided for people to move around.
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B I B L I O G R A P H Y - 31 -
WEBSITES –
www.google.com
www.yahoo.com
BOOKS –
Research Methodology- C.R.Kothari
Methodology of research in social sciences- Krishnaswami
- 32 -
A N N E X U R E
- 33 -
SUBJECT: MALLS IN VARANASI: A survey of consumers & retailers perception
QUESTIONNAIRE- I
Sir/Madam,
I “ Anu Gupta” a student of PGDM- Retail Management IInd Semester, “ School Of
Management Sciences” at Varanasi. I am conducting a field survey about “ Consumers
& Retailers perception about Malls in Varanasi” as a part of my curriculum, the data of
which would be kept confidential and I promise that your view would not be shared with
anyone. The study is of academic nature.
Please provide your kind support in filling up the questionnaire.
Please mark (√ ) where applicable:
Personal Information:
NAME : ………………………………………………………………………
ADDRESS : ………………………………………………………………………
………………………………………………………………………
AGE : 15-25 35-4525-35 45 & above
OCCUPATION: Student Business Service Other
GENDER : Male Female
STATUS : Married Unmarried
Signature Date
1. How many times do you visit malls in a month?1-5 10-155-10 15 & above
- 34 -
2. Do you prefer any particular day? Yes No
If Yes, specify the day:
Sun WedMon ThuTue Fri
Sat
3. Do you prefer shopping in malls? Yes No
4. Do you visit malls because- a) it is near your home b) it offers all under one roof
c) it offers branded products
d) no bargaining
e) for entertainment
f) window shopping
5. What type of products do you buy from malls?
Clothes Footwear Households Food items Electronics Books
Cosmetics Music Other
6. When do you prefer shopping in malls? During- a) Promotional offers d) Festive offers b) Special discounts e) Other c) Season sale
7. Approach of retailers towards the customers is better in- Malls Neighbourhood stores
8. Do you feel safe while shopping in malls? Yes No - 35 -
9. Do you prefer shopping in neighbourhood stores rather than malls? Yes No
10. Do you visit stores because of- a) reasonable price
b) selection & choice
c) presence of alternative shops
d) availability of credit facilities
e) bargaining
f) after sales service
g) others
11. Should more malls be opened in the city? Yes No
12. Do malls provide all facilities for customer satisfaction? Yes No
If no, then what additional facilities should be provided?
SUBJECT: MALLS IN VARANASI: A survey of consumers & retailers perception
- 36 -
QUESTIONNAIRE- II
Sir/Madam,
I “ Anu Gupta” a student of PGDM- Retail Management IInd Semester, “ School Of
Management Sciences” at Varanasi. I am conducting a field survey about “ Consumers
& Retailers perception about Malls in Varanasi” as a part of my curriculum, the data of
which would be kept confidential and I promise that your view would not be shared with
anyone. The study is of academic nature.
Please provide your kind support in filling up the questionnaire.
Please mark (√ ) where applicable:
Personal Information:
NAME : ……………………………………………………
ADDRESS : ……………………………………………………
……………………………………………………
NAME OF THE MALL : ……………………………………………………
NAME OF THE STORE : ……………………………………………………
OWNER’S NAME : ……………………………………………………
Signature Date
1. How many customers visit your store in a month? - 37 -
>500 1000-1500 500-1000 1500 & above
2. How many customers buy goods from the store? >500 1000-1500 500-1000 1500 & above
3. Does a store located in a mall attract more customers than any other location? Yes No
4. Is profit margin of stores in mall more than neighbourhood (unorganized) stores? Yes No
5. Are customers more attracted towards promotional schemes & offers? Yes No
6. Is there any security measure to check shoplifting? Yes No
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