manage your social media content strategy, presented by tuck ross

SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016

Manage your social media content strategy

TUCK ROSSBBVA COMPASS

managing your social media content strategy

@tuckross

aka20 minutes tosocial media content glory

@tuckross

tuck rosssvp, digital, bbva compass

@tuckrosslinkedin.com/in/tuckross

#fomo@tuckross

...in an internet minute➔ 300,000 Facebook status updates➔ 136,000 Facebook photos/videos➔ 2.78M video views, 300 hours of video on YouTube➔ 548,000 Twitter posts➔ 1.04M Vine loops➔ 124k Instagram posts➔ 204M Emails sent@tuckross

attention span = goldfish

@tuckross

CONTENT is thecurrency of SOCIAL

@tuckross

1. know why they care2. know where they are3. listen to learn4. simplify

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PHASE 1: SETUP

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1.1 align initiatives

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1.2 set your editorial mission

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1.3 form your engagement rationale

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1.4 document for accountability

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1.5 prioritize channels

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1.6 audit your channels

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1.7 audit your competitors

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1.8 assess demand

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1.9 determine where content plays

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PHASE 2: PLANNING

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2.1 embrace the existing, then fill the gap

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2.2 find a home

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2.3 set a budget & resources

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2.4 allocate responsibilities

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PHASE 3: SCHEDULING

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3.1 look at the spans

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3.2 structure the calendar

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3.3 check the ratios

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3.4 what’s the frequency?

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quick stop: rationalize

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PHASE 4: PRODUCING

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4.1 set the tone

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4.2 select the content type

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4.3 pick your media

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4.4 write the copy

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4.5 post!

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PHASE 6: DISTRIBUTIONPHASE 7: FEEDBACK LOOP

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1. listen up2. be authentic3. patience is a virtue4. be flexible5. own it

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SOCIAL is part of your CONTENT strategy

CONTENT is part of your SOCIAL strategy

@tuckross

you are a media companytell your storybuild a relationship

@tuckross

tuck rosssvp, digital, bbva compass

@tuckrosslinkedin.com/in/tuckross

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SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016