mania® conventions scw certifications waterinmotion® · 9 mania® fitness conventions ... music...

• MANIA® Conventions• SCW Certifications• WATERinMOTION®

Nationally Recognized and Accredited 30 Online/Live Certifications

• Active Aging • Advanced Pilates • Aqua Barre• Aquatic Exercise • Barre • Boxing • Core Training Specialist • FIRE: Fierce Interval

Resistance Training• Flowing Yoga • Foam Rolling for Fitness • Functional Flexibility• Functional Performance

Stability • Group Exercise • Group Fit Management• Group Step • Group Strength

• Kettlebell• Kids in Motion • Kipranj• Lifestyle & Behavioral

Coaching• Moms in Motion • Nutrition, Hormones &

Metabolism • Personal Training • Pilates Matwork • Pilates Matwork Small

Apparatus • Small Group Training • Sports Nutrition • T’ai Chi & Qi Gong • Weight Management • Yoga I • Yoga II

New York City California Florida Atlanta Dallas Midwest DC Boston PhiladelphiaFebruary March May July Aug Sept Oct Nov Back in 2018

9 MANIA® Fitness Conventions

Mature = Inability to raise prices Stable to declining profitability Consolidation among brands Low Cost Competitors

Clients know what they want And they want it now Give them what they expect and

deserve

Boutique studios will continue to flourish Budget club wars will heat up. Technology will emerge club value proposition. Group fitness programming will deliver what

consumers want. = connections! The Consumer’s want to pay for what they want, how

they want it, and when they want it Traditional fitness equipment usage will continue to

decline

Boxing 9Round Private rings Boxmaster

DANCE PRGRAMMING Hip-Hop / Street-style Music Videos Cultural / Indian Dance▪ BollyX / Masala Bhangra

African Dance LaBlast

CYCLING Choreographed Virtual Music ▪ Endurance/Interval/Strength

Real Riding Experience

WATER PROGRAMMING HIIT Tab-Aqua Dance Yoga/Pilates Barre-a-cuda Aqua Zen (Restoration) WATERinMOTION®

CORE TRAINING Abs & Back Stability Ball BOSU / Balls / Rollers 30 min classes

MIND BODY Yoga Pilates Integrated Exercises Breathing Meditation

HIIT / TABATA Programs 30 Minute High Intensity BootCamp Tabata BODYSHRED Les Mills GRIT Balanced Body HIIT Tab-aqua

BARRE TRAINING Certifications are Countless SCW Barre Cert Barre Above Private Barre

Studio Certs

NO EQUIPMENT No Equipment Necessary No Equipment/No Problem Body weight BootCamp Interval Training

Fewer General Certs More Specialized Certs Multiple Certs Shorter – 8hrs, 4 hrs Less Theory/More Practical Online Explosion Less Prep- More Onsite Fewer Clubs Requiring General Certs –

Specialty Required

By the year 2030, the number of individuals 65 years and older will reach 70 million in the USA alone.

Those 85 and older will then be the fastest growing segment of our population.

Wellness/Sports Protein Fats Carbs Menopause Hydration Organic Vegan Alternatives

FUNCTIONAL TRAINING #1 SCW Requested Sessions Activities of Daily Living▪ Active Aging

Balance Training Athletic Performance Physical Performance Animal Exercises/Primitive

Movement

1. RECOVERY Foam Rolling Stretching Recuperation Restoration

Meditation

10. Stair climbing machines 9. Yoga 8. Low impact aerobics 7. Stationary cycling 6. Abdominal machines 5. Stretching 4. Elliptical trainers 3. Resistance machines 2. Treadmills 1. Free weights

1. Pound Fitness 2. Animal Flow 3. Team Workouts 4. Dance Workout 5. Ropes Gone Wild 6. Barre Workouts 7. Bootcamp

8. BodyArt 9. Basic Workouts (Katami)

10. Rowing 11. Bokwa (South African Dance)

12. Zumba Step 13. BodyBlade 14. Pole Dancing 15. UgiFit

1. Go Digital 2. Emphasis on Recovery 3. Express/Intense Workouts 4. Yoga as Crosstraining 5. Corrective Exercises 6. Build Brain Power 7. Nutrition 8. Small Group Training 9. Wearable Devices 10. Wellness Coaching

1. Wearable technology (same) 2. Body weight training (same) 3. HIIT (was #1, then #3 then same) 4. Educated, certified and experienced fitness

professionals (was #1, then #3, then #5) 5. Strength training (was #4) 6. Group Exercise (NEW!) 7. Exercise is Medicine (NEW!) 8. Yoga (was #10) 9. Personal training (was #6) 10. Exercise and weight loss (was #5, then #9)