maplewood chamber of commerce - social media marketing

MAPLEWOOD CHAMBER OF COMMERCENOVEMBER 10, 2009

SOCIAL MEDIA MARKETING Presented by PREA Signature Realty

NEED ASSISTANCE – SOCIAL NETWORKING?

Contact: Ryan Shaughnessy/PREA Signature Realty

Direct: 314-971-4381.E-Mail: Ryan@PREASignatureRealty.com

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SOCIAL NETWORKING STATISTICS

SOCIAL NETWORKING STATISTICS

SOCIAL NETWORKING SITES – THE BIG FOUR

Facebook.com LinkedIn.com

ActiveRain.comTwitter.com

FIVE KEYS TO EFFECTIVELY USE SOCIAL NETWORKS FOR MARKETING

Clearly Define the Specific Reason or Business Purpose (Gary Vaynerchuk)

Develop your Brand with Good Content. (Wholefoods)

Develop a Giving Strategy. (Zappos) Remember Social Networks are Social

First and Business Second. Always Focus on Keywords.

FACEBOOK – SOCIAL FARM

Great tool for keeping in touch or reconnecting with family, friends, co-workers, classmates, etc.

Fan Pages / Group Pages Applications Upload Virtual Tours &

Slide Shows Use Updates to

Broadcast Success Stories, Challenges, and More

Read Updates for Leads Publicize Events, New

Listings/Products & Open Houses

SEO Benefits

BUSINESS, FAN AND GROUP PAGES

MARKETPLACE APPLICATION

EVENTS

STATUS UPDATES

LINKEDIN – PROFESSIONAL FARM

Great tool for managing your professional or business network. Profile is set up as resume. Use as recruitment tool, tool to manage referrals, or lead generation tool.

  Groups – Participate

in Groups. Q&A – Ask

questions. Answer questions. Connect with other professionals.

SlideShare Box.net

ONLINE RESUME

RECOMMENDATIONS / TESTIMONIALS

SLIDESHARE

TWITTER – GEOGRAPHIC FARM

Good tool for introductions. 140 character messages.

Keys to Twitter success: (1) Brevity – 140 characters

or less. (2) Immediacy – Real Time

Information. (3) Versatility – Send

updates, links, request feedback, send photos with Twitpic.

(4) Wherever – texting or web browser.

Twitter Search – Search bar for keywords. See who is searching for St Louis Realtor. Good tool for finding people who are looking for the services that you provide.

Tweets – Use to messages that suggest profession.

Links – Use links for real estate stories, market information, and other current information.

TwitPic – Use to publicize new listings.

LEAD GENERATION

INTRODUCTIONS

BROADCAST NEWS

ACTIVERAIN – REAL ESTATE INDUSTRY FARM

Largest online real estate community – 148,000 members. Great resource for practice, technology and other tips.

  Blogging SEO Developing National

Referral Network

BLOG PLATFORM - INFORMATION

LEAD GENERATION

SEARCH ENGINE OPTIMIZATION

START UP – SAME FOR ALL SOCIAL NETWORKS

Create a profile. Add original content. Adjust your privacy, communication and other

settings. Build your network – introductions and

invitations. Add recommendations and testimonials. Participate in groups, discussions, expert forums. Promote and syndicate targeted content. Focus on your keywords.

SIMPLE SOCIAL NETWORKING RULES

Transparency Honesty Relevance Value Commitment

EFFECTIVE SOCIAL MEDIA STRATEGIES Reference Selling – Use Testimonials/Ask for

Introductions. Advisory Board – Use to Seek Assistance or

Feedback. Mini-Website – Use to Disseminate Information. Expert – Use to Establish Your Expertise. Community Builders – Linking Strategies Recruitment – Build Your Team. Warm Calling – Use to Research and Develop

Opportunities. Thought Leader – Use to Develop Business Referrals.

FINAL THOUGHTS

Learn to manage your networks. 30 minutes in the morning / 30 minutes in the evening. Use Ping.fm to manage status updates on over 50 sites.

Focus on new media. Text. Audio/Podcasts. Video. Focus on current events. Apply current event to

your industry, practice area, or local service area. Create good content – create the best, link to the

rest. Connect your social or online marketing to your

other marketing and advertising programs.

RESOURCES & LINKS

RESOURCES:   Resources: LinkedIn: http://www.myebook.com/index.php?option=ebook&id=7029 Lafayette Report: http://activerain.com/blogs/gildedagesales Real Estate Technology 2.0: http://realestatetechnology20.activerain.com/ TrainMe: http://trainme.activerain.com/   LINKS TO ME:   Social Networks: LinkedIn: http://www.linkedin.com/in/ryanshaughnessy Facebook:

http://www.facebook.com/people/Ryan-Shaughnessy/585083645 Twitter: PREASignature ActiveRain: http://lafayettereport.com

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