marc de vries (twitter) @ mpjc2014

TV TWITTER

#MPJC2014 | 26 June 2014 @marcdevries

LIVE PUBLIC

CONVERSATIONAL

TWITTER IS THE LIVE SECOND SCREEN

@TwitterAdsUK | Confidential

40%of all Twitter traffic around

peak time is about TVof Twitter mobile users use Twitter while watching TV

66%

Sources: Why They Retweet UK, Compete 2013, BlueFin Study 2012

TWITTER PROVIDES THE SOCIAL

SOUNDTRACK FOR TELEVISION

TV X TWITTER VIEWERS TUNE AWAY LESS DURING ADS

Tune away rate during commercial breaks

17% 8%TV ONLY VIEWERS

TWITTER X TV VIEWERS

Source: SymphonyAM MediaPulse, Nov 2013, TV Only (n=8,398)

GFK TWITTER TV RATINGS

TV CONVERSATION TARGETING

1

2

GFK TWITTER TV RATINGS 1

2

COMPLEMENT CURRENT TV RATINGS WITH SOCIAL ACTIVITY AND REACH

WHAT:

LIVE Viewing

18M impressions

ACTIVITY & REACH

NL 2014:

!

TV CONVERSATION TARGETING2

JOIN THE TV CONVERSATION ON TWITTER

WHAT:

The right people, the right moment

TWITTER INCREASES THE EFFECTIVENESS OF TV ADVERTISING

Source | Nielsen Brand Effect, 2013

95% stronger message

association

58% higher purchase

intent

7% higher sales

Source | Nielsen, Twitter Marketing Mix Model: US CPG, July 2011 - June 2013

@marcdevries

THANK YOU!