march 2011 affiliate opportunities ebay inc. confidential ebay electronics uk
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eBayUK Traffic
*Source: Nielsen/NetRatings January 2011, home and work usage, brand
The largest e-commerce buyer audience in the UK
10% Of total UK online time is spent on eBay.co.uk
17.1 millionUnique visitorsper month
Average time spenton eBay per person(4 times that of any other UK site)
Broad UKdemographic*
Shoppers focused on finding a deal
50.7%49.3%1h 51m
eBay Inc. confidential
eBayStats and Facts
Source: Nielsen, hitwise
eBay has dominant traffic position in ecommerce
A TV sells every
10 minutes
A mobile phone sells every
21 seconds
An MP3 playersells every1 minute
A laptop sells every2 minutes
NEW
2010 revenues globally of $9.2 Billion
New Product sales account for62% of total GMV worldwide (Q4 2010)
eBay Inc. confidential
Electronics Categories
• Computing• Consumer Electronics• Mobile & Home Phones• Photography• Video Games
Daily Deals
Great Deals of the Week
Popular Products
3
1
2
Promotion Deals
Compaq CQ56-113SA Laptop Olympus E420 Digital Camera
Xbox 360 Kinect Bundle LG 32LH301C 32” Full HD LCD TV
Acer Aspire 5551 Laptop Toshiba Satellite Pro C650 Laptop
Dec 10
Price: ₤ 266,66
Dec 10 – 9 days
Price: ₤ 274,99
Nov 10
Price: ₤ 299,99
Nov 10 – 7 days
Price: ₤ 299,99
May 10 – 7 days
Price: ₤ 199,99
Nov 10 – 1 month
Price: ₤ 229,99
eBay Inc. confidential
eBay continues to give us opportunities to clear high volumes of end of line stock in a relatively cost effective way that we would have to work very hard to achieve through our own model, whilst also helping to get the Argos brand to a largely new customer base.
The Retail PartnershipWorking with leading brands
Adrian Burleton, Business Dev Director, Argos
eBay Inc. confidential
eBay Inc. confidential
• New dedicated product page
• Cleaner and leaner user-experience
• Focus on product instead of listing
• For all types of listings (new, used, etc)
• Information-rich (reviews, price-trends, specs, etc)
• Rollout for many products in 2011
User ExperienceProduct Pages
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