march 21 - 22, exponor - qsp summit€¦ · march 21 - 22, exponor spencer harrison daniel pink...
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MARCH 21 - 22, EXPONOR
SPENCERHARRISON
DANIELPINK
STANLEYHAINSWORTH
JERRYSTORCH
BARBARAKAHN
ROBBRADLEY
LARABALAZS
LEWISGARRAD
LUÍSTEIXEIRA
JOSÉFORTUNATO
ANALEHMANN
CRISTINAFONSECA
SOFIATENREIRO
MELANIECOOK
HELENDUPHORN
MICHAELAKKERMAN
ANNEHØYER
JAIMEDEL VALLESANSIERRA
KATRINADODD
FUENCISLACLEMARES
ANTÓNIOTAVARES
JOANAAMARAL
DIAS
CARLOSGOMES
DA SILVA
JOSÉSOARES
QSP Summit is asserted as one of the most relevant Marketing and Management Conferences in Europe that, one again, gathers global leaders that set trends.In this edition, under the theme “Convergence” we will reflect on the challenges that companies, brands and professionals will face now and in the future, framed in the times of change that we are witnessing. We will talk about convergence in several perspectives: Online-Offline; Voice-Data; Human-Robots; Technology-Workplace; Creativity-Management; People-Culture; Product-Branding; Marketing-Technology; among many others that you may find in the event program.
Contents, that surely, will deserve the attention of the audience with vibrant presentations and new market vision.The event features world-class Speakers on Main Stage, Worklabs, Trends Forum and Thinkers Hall. An intense day of knowledge sharing, networking and debate, as well as the experimentation of new solutions and products in the exhibition area, with more than 100 exhibitors in 19.000 m2.Join QSP Summit 2019. Be part of the more than 2300 top executives on each of the two days of the event that, with QSP, are in the vanguard of these topics.
EVENT MAP
SPENCER HARRISONProfessor of Organisational Behaviour
INSEAD
DANIEL PINKAuthor and Best Seller
STANLEY HAINSWORTH Founder and Chief Creative Officer
Tether
• Making a personal connection will increase the productivity of a relationship by 100%• Making a personal connection requires a sense of authorization (Do I have permission to talk to you?) and a script (Do I know what I want to say?)• Learning to cross boundaries and build bridges increases your cultural fluency and allows you to build bridges in future settings• You need to learn to manage your cultural fluency so that you don’t burn out and run out of energy
KEY POINTS CONVERGENCE: HOW BRIDGEWORK CONNECTS PEOPLE AND IDEAS
• What 50 years of behavioral science tells us about why some rewards are effective, but others (especially the ones we rely on most) often are not• Why the changing nature of work, increases the urgency of a new approach to motivation• Why management is overrated and why the new workplace demands greater self-direction• Why making progress is the single biggest day to day motivator on the job• The two types of purpose that motivate high performance
KEY POINTS
• You are one relentless first impression• You are what they hear, not what they say• You are the biggest chance you’re willing to take• You are what you do when no one else is looking• You are who your friends say you are. You are who your consumers say you are
MAIN STAGE
CONVERGENCE
KEY POINTS WE ARE THE STORIES WE TELL
• How did Amazon become the retailer of choice for a large portion of the US population?• How can other companies work with them or compete with them?• How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion?• How did Sephora draw customers away from the once-dominant department stores to become the go-to retailers for beauty products?• What can we learn from the new digitally native vertical brands?
• How convergence of media and technology has fundamentally changed consumer behaviour and their use of media• The ways that media owners and brands need to adapt in this changing world• How the two forces of data and creativity work together in creation and delivery of content to consumers• The way that CNN uses data and creativity for editorial and advertising purposes• What the future holds for consumers, media owners and brands as these trends continue
KEY POINTS
KEY POINTS
• Ensure you are equipped for growth in a world of convergence• You need to ensure you are organized for success in a technology-driven environment • The linear vertical organization is a thing of the past• Organizations must move horizontally in to succeed digitally-led, mobile-centric world• The future is about hiring “human Swiss Army Knives” who can thrive in multi-functional teams
KEY POINTS
BARBARA KAHN Professor of Marketing
Patty & Jay H. Baker, The Wharton School, University of Pennsylvania
LARA BALAZSGlobal Marketing Executive and Former VP
Amazon
ROB BRADLEYVice President of Digital Commercial
Strategy & Revenue
CNN
MAIN STAGE
CONVERGENCE
NEW HORIZONS
• We have come a long way since the first industrial revolution – especially when it comes to understanding people at work: from Taylorism and Scientific Management to Wifi and Wearables. • And yet, we still seem to live in the age of ignorance – fake news and intuitive decisions dominate our lives. To what extent do new technologies help us to think differently about the nature of human nature?• Hierarchy is an essential function of human groups, yet it limits candor and openness. Many people do not speak openly to more senior individuals. • But at work (or in any community), surrounding yourself with people who are easy to please or deferential doesn’t make you more competent – although it might feel like it.• In a data rich world, we need leaders who are curious, driven, collaborative and humble.
KEY POINTS
• The traditional narrative about the ascent of ecommerce and the destruction of bricks and mortar retailing is wrong—at best an oversimplification• The significant logistics penalty for shipping to home requires a more sophisticated “All-Channel” model, matching customer needs with many shopping and fulfilment options• This model will be expensive to build and will exert significant pressure on retail gross margins• Frequently mentioned protective “moats” will not shield retailers from this pressure. They are important “table stakes” but not decisive. These requirements are: (1) Scale, (2) Superior service, (3) CRM, (4) Ecommerce and all-channel sophistication, and (5) A detailed understanding of retailer economics• There will definitely be winners and losers. The only sure winners will be: (1) Content Owners, (2) Low Cost Providers, and (3) Arms Merchants. Sure losers will be retailers who sell someone else’s widely available branded products with no differentiation
KEY POINTS
JERRY STORCHCEO
Storch Advisors
LEWIS GARRADPrincipal and Business Lead
People Science, Growth Markets
Mercer
MAIN STAGE
t
KEY POINTS
• Artificial Intelligence, Machine Learning and Automation are changing the retail landscape. Will the strongest retailers
be able to hold their top spots or will competition use the 4th revolution to catch up?
• Will cryptocurrency and blockchain play a key role in the future retail strategy?
• Do driverless. Mobile malls take personal shopping to an entirely new level?
• Who staffs the retail store of the future, humans or robots?
• Why timing is a science rather than an art
• How our cognitive abilities change over the course of day
• How the hidden pattern of the day affects our analytics and creative capabilities and how simple work rearrangements
can improve our effectiveness
• Why organizations might be overlooking the 1 in 5 workers with chronotypes that don’t match typical work schedules.
• Why breaks are more important than we realize and what the emerging science reveals about the kinds
of breaks that are most restorative
• What are the most promising areas of growth in the Portuguese Economy?
• Will manufacturing still be relevant in the digital age?
• How to foster and make more robust the entrepreneurial ecosystem?
• Corporates and/or startups - which are the most relevant and how to bring them together?
• Is Portugal attracting enough investment? What is the role and impact of foreign multinationals in this country?
LUÍS TEIXEIRA Chief Supply Chain Officer
Farfetch
CRISTINA FONSECAVenture Partner
Indico Capital Partners
LARA BALAZS Global Marketing
Executive and Former VP Amazon
SOFIA TENREIROGeneral Manager Cisco Portugal
JEANNIEY MULLEN Global Chief
Marketing Officer Mercer
HELEN DUPHORNRetail Manager IKEA Portugal
ANA LEHMANNEconomist, University
Professor, Consultant, Manager
MODERATION
TRENDS FORUM
THE FUTURE OF ECONOMY
THINKERS HALL
KEY POINTS
KEY POINTS
DANIEL PINKAuthor and Best Seller TIAGO SIMÕES
Marketing DirectorSonae MC
MANUEL CARVALHO DirectorPúblico
MODERATION
MODERATION
WORKLABS
CONVERGENCE
TIME: 50 MINUTES
TIME: 50 MINUTES
TIME: 50 MINUTES
THE SCIENTIFIC SECRETS OF PERFECT TIMING
JOSÉ FORTUNATOMember of the Board,
Sonae MC SGPS & Operations and Marketing Area Manager
t
KEY POINTS
KEY POINTS
• Win or lose: Will Artificial Intelligence lead to our demise or make us super-human in the workplace?
• Understand what Artificial Intelligence can do for you and how to use it to your advantage in the workplace
• What Augmented Intelligence is and why it is the next-gen Artificial Intelligence
• How learning and development will evolve to cater for these structural shifts
• What you need to do as a business leader
• The camera is the new keyboard
• Personalization is no longer negotiable
• How technology is scaling human creativity in marketing
• Your customer is every, why aren’t you?
• Brands that are customer centric and agile will emerge successful
OUT-SKILLED BY AI? THE CONVERGENCE OF TECHNOLOGY AND THE WORKPLACE
THE FUTURE OF SEARCH IS VISUAL
I IS FOR INNOVATION
MICHAEL AKKERMAN Head of Marketing PartnersPinterest
MELANIE COOKManaging Director Hyper Island Asia
ANNE HØYER IoT Director, Board Member, Co-Founder, Keynote Speaker
CGI Business Consulting
GUSTAVO MENDES Marketing Director at NewCoffee &
Marketing Professor at Porto Business School
RUI VENTURA President
APPM
MODERATION
MODERATION
• Understand the importance of innovation
• See how your company can utilize data to innovate
• Learn how to find your competitive advantage with new technology
• Get an overview of how to overcome obstacles of IoT and Big Data projects
• Receive recommended steps of IoT and innovative projects
KEY POINTS
VÍTOR MAGALHÃES CEO and Co-Founder
BySide
MODERATION
WORKLABS
CONVERGENCE
TIME: 50 MINUTES
TIME: 50 MINUTES
TIME: 50 MINUTES
V
KEY POINTS
• Buying and selling beauty products and services: From indirect to direct. The convergence of channels
• Defining a beauty product: From products to services. The convergence of experiences
• Transformation of the relationship with consumers: From massification to personalization.
The convergence of information
• Work differently: From silos to open innovation. The convergence of talent
DIGITAL AND BEAUTY: THE PERFECT MATCH
IMPROVING MY OWN PERFORMANCE WHY AND HOW?
CREATIVES VS COMPUTERS? AN INCONVENIENT TRUTH
JAIME DEL VALLE SANSIERRA Chief Marketing Officer L’Oréal Spain
SUSANA COERVER Global Marketing and
Communication Director Parfois
MODERATION
KEY POINTS
• Can computers be creative?
• Can bots build brands?
• Will marketing lose the human touch?
• Can we trust the algorithms running our lives?
• Who’s in charge here anyway?
KATRINA DODDHead of Trends Contagious
JOSÉ SOARESFull Professor of Physiology Universidade do Porto
SANDRA SERVINHO VIEIRA Market Researcher, Consumer Insight and Experience
Analyst and Member of Innovation Team Deco Proteste
MODERATION
KEY POINTS
• Impact of stress and fatigue on performance
• The way how we are working: what else?
• RELOAD: the key point of performance
• The 4 R’s of Performance: Recover, Refuel, Rethink and Reenergize
• Stress and decision. Brain as ally and/or enemy?
DUARTE ARAÚJO Executive Member, Riopele
and Chairman, Eurostars Oásis Plaza
MODERATION
WORKLABS
CONVERGENCE
TIME: 50 MINUTES
TIME: 50 MINUTES
TIME: 50 MINUTES
BUSINESS STAGE
KEY POINTS
• Google’s vision on key technology
• Trends and their implications into business and marketing
• How businesses can approach all these disruptions effectively
• Showcase with specific company stories
FUENCISLA CLEMARES Country Manager Google Spain and Portugal
LUSOIMPRESSAlcino Delgado
CCO
E-GOIPedro Sousa Guedes Director of Partnership & Sales PT
DPO Consulting Elsa Veloso
Founder and CEO
BDR - BANDEIRAS E MASTROSBárbara Magalhães
Administrator
21/03 12:45 PM
21/03 1:15 PM
21/03 1 PM
21/03 1:30 PM
21/03 1:45 PM
22/03 10:30 AM
21/03 4:50 PM
22/03 10:45 AM
ANA BICHOCEO, Adclick
Board Member, Impacting Group
MODERATION
TECH AND THE FUTURE OF BUSINESS
HOW HUMAN CAN MAKE THE DIFFERENCE?
GEMA DIGITAL Mafalda Ricca Marketing and Commercial Director
EDIGMAJorge Vieira Business Management Director
PORTUGAL SOU EUBranca Pereira Senior Vice President, Business & Operations
EVENT SERVICESCarlos Ferreira
CEO
BTRUST Sónia Brochado
CEO
C. M. MATOSINHOSEduardo Pinheiro
Vice President
21/03 10:45 AM
21/03 10:30 AM
21/03 11:00 AM
21/03 12:30 PM
KEY POINTS
• The role of feelings and emotional intelligence, in a world where algorithms will coexist with Humanity
• The humanoids are already present by assembling in themselves artificial (nanocellular) and biological cells. What will happen to the species we are today?
• The emergence and technological urgency of algorithms create new networks and present us with a new kind of Humanity, in a new social organization, in a post-democracy?
• Technology and computer algorithms: from service to man at the service of networks
• What new social organization will rise from those who concentrate wealth and power by owning the algorithms?
• Is the man losing the ability to dream?
ANTÓNIO TAVARES Ombudsman Santa Casa da Misericórdia do Porto
JOANA AMARAL DIAS Clinical Psychologist & Media Specialist
DOMINGOS DE ANDRADE Director
Jornal de Notícias
MODERATION
WORKLABS
OPEN AT BREAKS
CONVERGENCE
TIME: 50 MINUTES
TIME: 50 MINUTES
CISION Uriel Oliveira Senior Vice President, Business & Operations
GOWEB AGENCYSérgio Tavares CEO
CARLOS GOMES DA SILVA Vice Chairman of the Board of Directors Member (CEO) of the Executive CommitteeGalp Energia
SCHEDULE
8:00 - 9:20 AM
8:00 - 9:20 AM
1:00 - 2:30 PM
11:00 - 11:30 AM
2:30 PM
9:20 AM
9:20 AM
10:30 AM
12:30 - 2:15 PM
4:50 PM
6:30 PM
REGISTRATION
REGISTRATION
LUNCH AND NETWORKING
COFFEE BREAK & BUSINESS STAGE
CLOSE
WELCOME SESSION
WELCOME SESSION
COFFEE BREAK, BOOK SIGNING & BUSINESS STAGE
LUNCH BREAK & BUSINESS STAGE
COFFEE BREAK & BUSINESS STAGE
CLOSE
MODERATION: TIAGO SIMÕES
MODERATION: MANUEL CARVALHO
FUENCISLA CLEMARES
MODERATION: JEANNIEY MULLEN
ANTÓNIO TAVARES, JOANA AMARAL DIAS, CARLOS GOMES DA SILVA
DANIEL PINK
JAIME DEL VALLE SANSIERRA
ANNE HØYER
KATRINA DODD
JOSÉ SOARES
MICHAEL AKKERMAN
MELANIE COOK
MODERATION: DOMINGOS DE ANDRADE
MODERATION: SUSANA COERVER
MODERATION: VÍTOR MAGALHÃES
MODERATION: SANDRA VIEIRA
MODERATION: DUARTE ARAÚJO
MODERATION: RUI VENTURA
MODERATION: GUSTAVO MENDES
DAY 22
DANIEL PINK
BARBARA KAHN
LEWIS GARRAD
ROB BRADLEYLIVE UNPLUGGED
SPENCER HARRISON
STANLEY HAINSWORTH
JERRY STORCH
LARA BALAZS
THINKERS HALL
FUTURE OF ECONOMY TECH AND THE FUTURE OF BUSINESS
TRENDS FORUM
HOW HUMAN CAN MAKE THE DIFFERENCE?
DIGITAL AND BEAUTY: THE PERFECT MATCH
I IS FOR INNOVATION
CREATIVES VS COMPUTERS? AN INCONVENIENT TRUTH
IMPROVING MY OWN PERFORMANCE - WHY AND HOW?
THE FUTURE OF SEARCH IS VISUAL
OUT-SKILLED BY AI? THE CONVERGENCE OF TECHNOLOGY AND THE WORKPLACE
9:30 AM
9:30 AM
11:30 AM
12:10 PM
12:50 PM
11:10 AM
11:50 AM
3:30 PM
4:10 PM
2:15 - 3:15 PM
10:10 - 11:00 AM
5:10 - 6:10 PM
PROGRAM
HELEN DUPHORN, JOSÉ FORTUNATO, LARA BALAZS, LUÍS TEIXEIRA
ANA LEHMANN, SOFIA TENREIRO, CRISTINA FONSECA
MODERATION: ANA BICHO
CONVERGENCE
SCHEDULE DAY 21
PAYMENT
To participate in this event, you must complete correctly the enclosed registration form - or you can download it in
www.qspsummit.pt - jointly with the payment proof, please send both to the following email, fax or address.
Payment method – Bank transfer in favor of QSP – Marketing, Lda. (Santander Bank)
IBAN: PT50 0018 0003 43617653020 54
Help-desk: 91 625 2000 (09h30-19h00)
Tel/FAX: 226 108 552
Email: conferencia@qspmarketing.pt
PROTOCOLSACP - Associação Comercial do Porto
AEP - Associação Empresarial de Portugal
AICCOPN - Associação dos Industriais da
Construção Civil e Obras Públicas
AIMMAP - Associação dos Industriais Metalúr-
gicos Metalomecânicos e Afins de Portugal
APCOR - Associação Portuguesa de Cortiça
APICCAPS – Associação Portuguesa dos
Industriais de Calçado, Componentes,
Artigos de Pele e seus Sucedâneos
APPM - Associação Portuguesa de
Profissionais de Marketing
ATP - Associação Têxtil e Vestuário de
Portugal
CCLB - Câmara de Comércio Luso-Britânica
CCP - Confederação do Comércio e
Serviços de Portugal
CENIT - Centro Associativo de Inteligência
Têxtil
POPAI - Associação Portuguesa de
Marketing at-Retail
10% discount in individual and corporate passes, 5% discount in premium passes, not cumulative with early bird (until 25th January).
TICKETS PRICET EARLY BIRD (UNTIL 25th JANUARY)Individual
Corporate (3)
Premium (10)
590 €
1.600 €
5.100 €
540 €
1.500 €
4.800 € Plus VAT
REGISTRATION INCLUDES:NOTES: The content of presentations
is completely speaker’s responsibility.
For greater reasons, small changes
in the program may occur.
For additional information, please visit
our website: www.qspsummit.pt
LIMITED CAPACITY
• Access to the conference
• Dossier with conference presentations
• Participation certificate
• Access to exhibition area
• Access to Worklabs
• Wi-Fi
REGISTRATION
SIMULTANEOUS ENGLISH TRANSLATION AT MAIN STAGE
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Avenida da Boavista, 1167, 4º andar, sala 5
4100-130 Porto - Portugal
www.qspsummit.pt
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SPONSORHOST CITY TRAVEL SPONSOR
FORUM & WORKLABS SPONSORS
INSTITUTIONAL SPONSOR
MEDIA PARTNER
SUPPORT
PROTOCOLS
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Help-desk:Tlm.: 916 252 000 • Tel.: 226 108 552 • Fax: 226 108 552 • conferencia@qspmarketing.ptwww.qspsummit.pt
OFFICIAL HOTEL OFFICIAL TRANSLATION
ACP - Associação Comercial do Porto AEP - Associação Empresarial de PortugalAICCOPN - Associação dos Industriais da Construção Civil e Obras Públicas AIMMAP - Associação dos IndustriaisMetalúrgicos Metalomecânicos e Afinsde Portugal
APCOR - Associação Portuguesa de Cortiça APICCAPS – Associação Portuguesa dos Industriais de Calçado, Componentes, Artigos de Pele e seus Sucedâneos APPM - Associação Portuguesa de Profissionais de Marketing ATP - Associação Têxtil e Vestuário de Portugal
CCLB - Câmara de Comércio Luso-BritânicaCCP - Confederação do Comércio e Serviços de Portugal CENIT - Centro Associativo deInteligência TêxtilPOPAI - Associação Portuguesa de Marketing at-Retail
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