march 23, 2006 confidential return path, inc. do not reproduce or distribute the postmaster...

March 23, 2006

Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz

THE POSTMASTER NETWORK: The Leader Customer AcquisitionTHE POSTMASTER NETWORK: The Leader Customer Acquisition

- 2 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz

About Return Path’s Postmaster Network

Postmaster DirectClients Leverage

the Best Toolson the Market

Postmaster DirectWas the Industry’s

First EmailList Manager

Best-in-Class,Proprietary List

ManagementTechnology

- 3 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz

The Postmaster Network – Acquisition Tools

ResalePOSTMASTER

DIRECT:Email List

Management

POSTMASTER DIRECT:

Email List Management

ResalePOSTMASTER FEEDS:

Ads in RSS

POSTMASTER FEEDS:

Ads in RSSResale

POSTMASTER WEBLEADS:Online Lead Generation

POSTMASTER WEBLEADS:Online Lead Generation

- 4 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz

Postmaster Direct – Email List Rental

TURN-KEY APPROACH

Opt-in; confirmation; ongoing list maintenance, removal of opt-outs, etc

Sales & marketing, invoicing, reporting

Campaign fulfillment; deliverability

CAN-SPAM compliance and email best practices guidance

MULTIPLE LIST RENTAL OPPORTUNITIES

Stand-Alone Rentals: Advertisers specifically targeting our partner site’s audience

Network Rentals:Part of network of 100 IT managed sites. Benefit from inclusion into larger, “network” campaigns

- 5 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz

Postmaster Direct – B2B and B2C

The original double opt-in email network

33 million double opt-in email addresses, sourced from more than 400 sources

10,000-15,000 new names added each day

Select by over 1,000 B2B and B2C interest categories

Additional selections available by demographic– Age, Gender, Geo, Income, Job Title, Job Function, EE Size, Industry

The original double opt-in email network

33 million double opt-in email addresses, sourced from more than 400 sources

10,000-15,000 new names added each day

Select by over 1,000 B2B and B2C interest categories

Additional selections available by demographic– Age, Gender, Geo, Income, Job Title, Job Function, EE Size, Industry

- 6 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz

Postmaster Direct – IT

The premier source of double opt-in email addresses reaching the IT market

4 million IT Decision Makers from the top IT sources on the Net– CNET, ZDnet, Tech Republic, Brave Net, OSTG and more…

Selects include:– IT Interest Category: Java, XML, Servers, IT Security, etc…– IT Function: CIO, CTO, Network Admin, Programmer, Developer, Help

Desk, etc…– Additional Demographics: # of Employees, Industry, Job Title, etc…

The premier source of double opt-in email addresses reaching the IT market

4 million IT Decision Makers from the top IT sources on the Net– CNET, ZDnet, Tech Republic, Brave Net, OSTG and more…

Selects include:– IT Interest Category: Java, XML, Servers, IT Security, etc…– IT Function: CIO, CTO, Network Admin, Programmer, Developer, Help

Desk, etc…– Additional Demographics: # of Employees, Industry, Job Title, etc…

- 7 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz

The Double Opt-in Process

The most privacy-sensitive approach to email list building; a patented Return Path process

Recognized by Privacy and Trade Organizations as the Highest Privacy Standard

Major ISPs recognize the value of Double Opt-in

– Inclusion in ISPs “white lists”; Increased Deliverability

Performance – Double Opt-in Works!!– Higher Response Rates - Average Response

Rates range from 2-6%

Value to Advertisers

High % Delivery

High Response Rates

Increased ROI

+=

- 8 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz

The Double Opt-In Process

User Opts-in at Any One of Our 400 List Partner Sites

3rd Party Ad Appears in 3rd Party Email Offers

User Receives Confirmation Message and Clicks Link to Confirm Subscription

3rd Party Ad Appears in a Confirmation Page in the User’s Browser

The Most Privacy-Sensitive Approach toEmail List Building; A Patented Return Path Process.

The Most Privacy-Sensitive Approach toEmail List Building; A Patented Return Path Process.

- 9 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz

Individuals visiting one of our 400 partner sites can opt-in to receive Postmaster Direct double opt-in email lists. By checking a category of interest and providing demographic information, our lead gen tool will populate customized ads.

Postmaster Webleads – Online Lead Generation

Three highly responsive placement options in an extensive network of top-tier partner sites

B2B and IT lead generation network is the first of its kind and provides the B2B and IT advertiser with early entry into this exploding new medium

- 10 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz

Postmaster Webleads – Confirmation Page

User Receives a Confirmation Message and Clicks the Ling to Confirm Subscription

During Registration, the User Opts into Postmaster Direct Mailings at any of Our 400 Partner Sites

A Confirmation Page Appears in with a Targeted Offer

- 11 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz

Postmaster Webleads – Mid-Path Offer

User Registers for the Partner Site

A Targeted Offer Appears on the Landing Page

- 12 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz

Postmaster Webleads – Custom Offer

- 13 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz

Postmaster Webleads Advantages

Immediate monetization of new subscribers to opt-in email list

Stand-alone ads are hosted on a ‘confirmation page’ which is viewed upon completion of DOI process

Advertisers pay on a CPC / CPA / CPL basis

Partner shares in revenue generated from stand-alone ads

A unique revenue stream; complimentary to list rental revenue opportunity

WATCH THE PROCESS DEMO AT: http://www.postmasterdirect.com/webleadsdemo.htm

- 14 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz

Postmaster Feeds – Advertising in RSS

RSS is a one-to-one, opt-in conversation

Audience is self selected & engaged

Messages are customizable, based in content selection

Users of RSS escape the inbox clutter – shouldn’t you?

Similar to the Way We Receive Email – RSS Allows Individuals to Sign-up for Multiple Emails to be Sent in One Comprehensive

Email (Feed)

USE A HIGHLY TARGETED CONTENT CHANNELUSE A HIGHLY TARGETED CONTENT CHANNEL

- 15 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz

Exclusive Feed Placement Makes Your Offer More Attractive

- 16 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz

Summary

– Postmaster Direct– Postmaster Webleads– Postmaster Feeds

Multiple revenue streams from the Postmaster Network productsMultiple revenue streams from the Postmaster Network products

– A ‘Who’s Who’ of IT advertisers• IBM, Dell, HP, Cisco, SAP, Oracle, Citrix

1,000+ active advertising clients1,000+ active advertising clients

– Privacy and best practices thought leader– Largest technology email list manager

Partner with the undisputed leader in email marketing Partner with the undisputed leader in email marketing

- 17 -Confidential • Authentic Response is a service of Return Path• Do Not Reproduce or Distribute • www.authenticresponse.net

Thank You !Thank You !

VISIT US AT:

www.returnpath.biz/acquisition

FOR MORE INFORMATION, PLEASE CONTACT:

Name Goes Here

212-905-5500 ext. ###

Email@returnpath.net