march 28, 2020€¦ · 1/8 investors kickoff 1/29 quarterfinalists selected (top 24) 2/5-6 3-minute...

SDAngelConf

etrackkickoff

TheSDAngels.com

March 28, 2020

SDAngelConfTheSDAngels.com

March 28, 2020

sponsors

SDAngelConfTheSDAngels.com

partners

brink sbdc @ USD

innovation SBDC

innovation accelerator

1:1 consulting

training/workshops

free confidential

www.sandiego.edu/SBDC

www.innovate-up.com

www.theSDAngels.com

SDAngelConfTheSDAngels.com

awards

50 Most Influential Business Leaders in SD (The SD Transcript)

2019 SBDC State Star (America’s SBDC)

2019 Jill Andrews Advocacy Award for

Outstanding Small Business Assistance in

the Technology Sector (SBA)

2018 #1 Business Accelerator in SD (SDBJ)

2018 She Advocates Award (Hera Venture Summit)

welcomeintros

Mysty RuskDirector, The Brink SBDC

SDAC Founder & Event Director

619.260.4657

mrusk@sandiego.edu

SDAngelConfTheSDAngels.com

Benton MooreEntrepreneur

SDAC II Fund Manager

overview

12/18 deadline to apply

1/8 investor kickoff

3/28 SDAC II

SDAngelConfTheSDAngels.com

etrack

6 Pitch Deconstructions

10/2 Fundamentals of Seeking Angel Investors

10/9 Alternative Funding

10/16 Decks & Investment Strategy

10/30 Marketing Research and GTM

11/6 Prepping Financials

11/13 Valuation, Cap Tables, Term Sheets

12/4 Preparing for Due Diligence

12/18 Application Deadline & Celebration

SDAngelConfTheSDAngels.com

pitch decon

1 minute speed round (no slides)

voting

3 minute round (with slides)

judges are investors & technical experts

overarching feedback after the speed round

very specific feedback to each company after

the 3-minute round

9/25 12/11

10/23 1/28

11/20 2/11

SDAngelConfTheSDAngels.com

itrack

1/8 investors kickoff

1/29 quarterfinalists selected (top 24)

2/5-6 3-minute pitches

2/12 semifinalists selected (top 12)

2/19-20 10-minute pitches

2/26 finalists selected (top 6)

3/4 due diligence begins

SDAngelConfTheSDAngels.com

sdac II

keynote panels networking

6 finalists pitch

due diligence leads report

investors make final decision

1 ~$200,000 check

SDAngelConfTheSDAngels.com

what if I don’t win…

SDAngelConfTheSDAngels.com

$15M34 10593

companies investors units addt’l investments

network… exposure…

refined pitch…

SDAngelConf

getting to yesp i tches investors say “YES!” to

TheSDAngels.com

March 28, 2020

lifecycle

SDAngelConfTheSDAngels.com

investor facts

investors

definition of accredited investor

4M qualified

300K active in last 2 years

net worth <$5M

26% ♀ 74% ♂

typical investment $10-50K/deal

SDAngelConfTheSDAngels.com

deals

77K deals/yr

$24B invested

avg deal $345K

avg valuation $2.7M

source: Angel Capital Association

why

SDAngelConfTheSDAngels.com

what

1 elevator pitch

2 problem

3 solution

4 market size

5 business model

SDAngelConfTheSDAngels.com

6 tech

7 competition

8 marketing

9 team

10 ask

teammarket

opp

entrep vs inv

SDAngelConfTheSDAngels.com

ROI & use of funds

teammarket

opp

competition

salesproblem solution

asktechnical solution

biz model

step 1

less product more sales succinct

SDAngelConfTheSDAngels.com

market competition sales research exit strategy

competition slide

SDAngelConfTheSDAngels.com

speed

X X price

X scalable manufacturing X self washing

X X

market opp

SDAngelConfTheSDAngels.com

assumptions

• $29B sales projection of

kitchen accessories for

2025

• 2018 $26B actual sales of

kitchen accessories

• 12% AGR due to increased

drinking

segments

TAM $29B

SAM $2B

SOM $200Mmargarita

lovers 70%

Organic baby food

mamas 30%

2025 Kitchen Accessories includes manual, electronic, & household accessories

2025 Kitchen Electronics includes electric blenders, grinders, food processors, juicers

2020 Millennial Blenders includes specialty high speed blenders with attachments

ask

SDAngelConfTheSDAngels.com

Sales Marketing

64%

Product Dev12%

Inventory 15%

G & A 4%

IP Legal 5%

$400K

convertible note

$3M valuation

20% discount

$1M raised

sales $2M/last yr

series A in <3yrs

finding investors

target list

your money

F3

LinkedIn is your bff

SDAngelConfTheSDAngels.com

practice

authentic

demo | demo | demo

different lengths

tech will break

anticipate questions

SDAngelConfTheSDAngels.com

types of angels

networks

family offices

funds

SDAngelConfTheSDAngels.com

recap

12/18 deadline to apply

1/8 investor kickoff

3/28 SDAC II

SDAngelConfTheSDAngels.com

SDAngelConf

THANK YOU

TheSDAngels.com