mark eglinton

Mark Eglinton

Chief Executive Officer NDA Group

Emerging International

Business Leader New Zealand International

Business Awards 2009

Farming is not just Sexy...

It’s critical to NZ’s future

Question 1. Is 5% year on year growth enough?

Question 1. Is 5% year on year growth enough?

• Sometimes

– if it is sustainable growth

– if the margin structure is right

– if it is in an industry with sufficiently large scale

Question 2. What happens to the NZ Agricultural Sector if it grows at 5% for 10 years?

13 B

4.5 B

4.3 B

1.1 B

0.9 B

= 24 B

2011

Dairy

Meat

Forestry

Wine

Kiwifruit

Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry

13 B

4.5 B

4.3 B

1.1 B

0.9 B

= 24 B

2011

Dairy

Meat

Forestry

Wine

Kiwifruit

2020

20.2 B

7.2 B

6.7 B

1.7 B

1.5 B

= 37 B

Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry

Question 2. What happens to the NZ Agricultural Sector if it grows at 5% for 10 years?

2011 Absolute Growth 2020

7.2 B

2.6 B

2.4 B

0.6 B

0.5 B

= 13 B

Dairy

Meat

Forestry

Wine

Kiwifruit

13 B

4.5 B

4.3 B

1.1 B

0.9 B

= 24 B

Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry

20.2 B

7.2 B

6.7 B

1.7 B

1.5 B

= 37 B + 55%

Question 2. What happens to the NZ Agricultural Sector if it grows at 5% for 10 years?

Question 3. How much technology is required to grow the Agricultural Sector by $13B?

• HEAPS, &

Question 3. How much technology is required to grow the Agricultural Sector by $13B?

• HEAPS, &

• Technology is Sexy, so

Question 3. How much technology is required to grow the Agricultural Sector by $13B?

• HEAPS, &

• Technology is Sexy, so

• The Agricultural Sector is HEAPS SEXY

Question 3. How much technology is required to grow the Agricultural Sector by $13B?

So the Agricultural Sector is...

• Critical to NZ’s future

– It already has scale

– It already has an international footprint

– It is internationally competitive

– Modest sustainable growth creates massive value

• Sexy

– Heaps of technology is required to support it’s growth and take NZ industry to the next level

– The commercialisation of agricultural related technology is a massive opportunity for SME NZ.