marketin final pp

Group presenter’s Group presenter’s

1.Junaid Zafar 2.Sadia Bashir3.Mahwish Mazhar 4.Kacho Ahmed Hussain5.Saqiba Khalid

1.Junaid Zafar 2.Sadia Bashir3.Mahwish Mazhar 4.Kacho Ahmed Hussain5.Saqiba Khalid

TUC (cracker )

introduction

• Our success story started in September 1986• At the beginning, innovative brands such as Prince, TUC and Candi were introduced• With global merger of General Biscuit and the DANONE Group,• current production capacity of over 48,000 tons per annum

CBLCBL

MISSION STATEMENTMISSION STATEMENTOPENNESS“Diversity is a source of wealth and change a constant opportunity.”ENTHUSIASM“There are no limits. There are only obstacles to be overcome.”HUMANISM“Attention to individuals-whether they are consumers, colleagues or fellow citizens-is at the heart of our decisions.”

Market analysisMarket analysisBiscuit making is a conventional activity in many parts of the country.especially in semi-urban and rural areas still prefer fresh biscuits from local bakery.Biscuits can be manufactured at a location which is close to the market.

Market potentialMarket potential• Demand and

supply• There are

three distinct market segments –Urban.–Semi-urban.–Rural.

CONSUMER BUYING BEHAVIOR

CONSUMER BUYING BEHAVIOR

CONSUMER BUYING BEHAVIOR

CONSUMER BUYING BEHAVIOR

• Understanding the buying behavior of the target market

• buying behavior tries to find out the answers for the questions

• who buys?• How do they buy?• Where do they

buy?• Do they buy?

FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR

FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR

• CULTURAL FACTORS

• SOCIAL FACTORS• PERSONAL

FACTORS• PSYCHOLOGICAL

FACTORS

ASSESSMENT OF ALTERNATIVES

ASSESSMENT OF ALTERNATIVES

• gathering information about different products

• alternatives consumer usually evaluate the alternatives on traditional basis

Marketing StrategyMarketing Strategy

various process of marketing strategy is given below.

• Selecting largest markets segmentation

• Positioning• Product• Price• Place• Promotion• Research and

development• Marketing research

HISTORY OF BISCUITS

HISTORY OF BISCUITS

HISTORY OF BISCUITS

HISTORY OF BISCUITS

• The history of biscuits can be traced back to a recipe created by the Roman chef Apicius

• The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked or baked)

• The word 'Biscotti' is also the generic term for cookies in Italian.

Products of CBLProducts of CBL

• At the heart of CBL's corporate philosophy is innovation

• This passion with innovation has led CBL to introduce the finest brands from the DANONE portfolio in Pakistan.

TUC (cracker )TUC (cracker )

TUC (cracker )TUC (cracker )• TUC is a brand of

snack biscuit available in Pakistan

• The biscuits are octagonal in shape (like a rectangle with the corners cut off).

• There are seven varieties of TUC biscuits available

TUC RangeTUC Range

• Original• Mini TUC –

Original• TUC Cheese

Sandwich• TUC Salt &

Pepper• TUC Barbecue• Hot and spicy and

bacon

TUC PocketsTUC Pockets

• Launch of TUC “Pockets” in November 2007• To attract new consumers• younger target market

Branding Strategy Branding Strategy

• The core brand name TUC remains dominant with a suffix added to communicate the core attribute of this variant.

• Maintain key elements from original packaging but give them a fresher, younger look

COMPETITORS

COMPETITORS

• according to market share we clarify the brand of product is giving more challenge to my product.• main competitor

of TUC biscuits is SOOPER

SWOT ANALYSIS OF CBL

SWOT ANALYSIS OF CBL

SWOT ANALYSIS OF CBL

SWOT ANALYSIS OF CBL

Strength• Widely accepted in all

Generations• Easily available in

various forms• Provide good Instant

Remedy for Opportunities• Increase economy of

Pakistan• Good quality of Goods• Provide competition to

foreign companies• Improve living

standard

SWOT ANALYSIS OF CBL

SWOT ANALYSIS OF CBL

Weakness• Decreases nutritional

value• Increases the cost of

food productThreats• Many companies are

result oriented• Increase in pollution• Lack of technology

Sales Forecast. Estimated sales should be around Rs: 35,00,000 to 55,00,0000

Sales Forecast. Estimated sales should be around Rs: 35,00,000 to 55,00,0000

Assets Rs.000 Liabilities Rs.000

Machinery

Cash in hand

Furniture & Fixture

Equipment

Security deposit

180,00,000

20,00,000

20,00,000

35,00,000

30,00,000

Bank Loan 11,00,0000

+ Interest 13,20,000

Capital

123,20,000

161,80,000

285,00,000 285,00,00

0

Budget AnalysisBudget Analysis