marketing 2.0 t b t f aug09

Bridging the Gap Between Seller and Buyer through Social Media Marketing

Bernie Borges

History Lesson

1990 to 2000 2000 to 2009

The Problem

Traditional Marketing Doesn’t Work Anymore

Buyers Don’t Have to Tolerate It

The Buyer is in Control Not the Seller!http://www.youtube.com/watch?v=heSudg-tfIk

Marketing 1.0 vs. Marketing 2.0

Outbound Marketing Inbound Marketing

Marketing 2.0

Think Like a Publisher

Focus on Relationships

Think Like a Publisher!

• Think Content!– Blogs– Newsletters– White Papers– e-books– Podcasts– Videos– Photos– Presentations

The Three E’s

Wisdom of Crowds

Engage People Where They Are

Engage Influential People

Create a Broad Footprint

Branded Content

Video: Will it Blend?

Over 6M Views

Sales Grew 700%

National Media Coverage

Cross Over Brand Pull

SEO Value

Local RestaurantBlogs, Video, Facebook, SEO

B2B Blog Home Run

Residential Real Estate Sales Triple

3 Websites

1 Blog

1 Guest Column

Twitter

Facebook

Chris Griffith Realtor

Keller Williams

Elite Realty

Nothing Beats WOM(beat)!

Attorney 2.0: Brent Britton

Avoid Social Media Abstinence

Trust, Relationships, Profit

Bernie Borges: CEO, Find and Convert

• 20 + Years Marketing & Sales

• Inbound Marketing Strategist

• Blogger/Writer/Author/Speaker

• Podcaster

• Search Engine Optimization

• Pay-per-Click Advertising Management

• Visitor Conversion Strategies

• Social Media Strategist

Creating Winning Strategies on the Web!

Connect with Bernie Borges…

Email: bernie@findandconvert.com

Website: http://www.findandconvert.com/

Blog: http://www.findandconvert.com/blog/

Twitter: http://twitter.com/berniebay

LinkedIn: http://linkedin.com/in/bernieborges

Facebook Fan Page: http://companies.to/findandconvert

Book: http://www.findandconvert.com/marketing-20-book/

Presentation: http://www.slideshare.net/bernbay/marketing-20-why-traditional-marketing-doesnt-work-anymore