marketing and pr differences and similarities

Marketing and PRThe Same thing?

By Vincent Mari

Thursday, August 14, 14

Marketing

• Based on Four P’s (Products, Price, Place and Promotion)

• Focus around specifically selling a product

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Public Relations

•Used to enhance to reputation of an organization and/or a product

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Differences Between the Two

•Marketing is used mainly to promote and sell

•PR is used to promote confidence in the product or company

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Differences Between the Two

•While marketing directly from the company is normally going to be positive PR can, in some cases, generate negative promotion for your product or organization

Thursday, August 14, 14

Similarities Between the Two

•Both can be used to boost product sales

•Both can be a form of promotion

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Marketing Tactics

•To promote a new product a company would generally start a campaign

•This campaign could include commercials, advertising at live events or print advertising

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PR Tactics

•In order to promote positive PR a company may include positive reviews on their website

•These positive reviews could include reviews from a magazine, television show and even normal everyday people who purchase the product

Thursday, August 14, 14