marketing basics for small business

Small Business Marketing Basics

          Tracy M. Thomas, Owner                                       Social Media and Email Marketing Strategist 

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•Social Media Marketing•Email Marketing •Search Engine Marketing •Logo Design - Branding•Website Design  

 Local Authorized Expert & Solutions Provider

•Define your audience• Send a message specific to that audience• Get a physical and measureable results  

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What is Marketing?

Create a Marketing Plan

“If you fail to plan, then you plan to fail.”

Take Stock of Your Strengths & Weaknesses

Strengths Positive, internal factors, that can be tangible and intangible factors Weaknesses Negative, internal factors, that can be lack of resources to stay market-relevant OpportunitiesGrowth areas in your marketPotential to expand offerings ThreatWhat kind of social, economic, technological pressures face your business

Set Your GoalsAim High

Set your goals so high you can’t achieve it Make sure the projects lead to bigger results Remember to enjoy the process as you get there

What is your big goal??

Check Your Competitors

Checking out your competitors can help with your event design business by giving you insight

Make sure to stand out and not copy what others are doing

Develop new ideas for your own event planning marketing strategy

Target Your Market

Know – Define the demographic that best fits your products and services Income, Age Range, and/or Gender Ideal client

Reach – Get in front of your target customer by understanding where and how they get information

Motivate – Educate your customer on what product or services you provide Understand your customers pain points

Understand What You Are Really Selling!

Build your knowledge about your products/services before you try and sell to anyone

What is UNIQUE about your business What is your marketing message What do you specialize in… expertise Narrow it down and dominate it

Marketing vs. Branding

What Builds a Brand?

Your image Your visibility Consistency, Building

Relationships & YOU!

Action Items Establish Your Identity

Your Company Name Use a Slogan or Tag Line Brand Logo

Action Items Your Marketing Materials

Business Cards

Brochures

Price Sheets, postcards, flyers

Crafting Your Message

Start with your copy Make sure it’s free of errors, proof, editor, copywriter Headlines, Body Text Design – Comes Last

Readability Consistency colors

Action Items Marketing Channels

Website Advertising, print, magazine, google Ads Social Media – Facebook, Instagram, Pinterest Email Marketing – Build Your List Radio – TV – Media – Local Press Releases – Newsworthy press, local media Events – Networking, making connections

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THANK YOU!!

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