marketing brands
Post on 01-Nov-2014
76 Views
Preview:
DESCRIPTION
TRANSCRIPT
BRAND AND DIFFERENT TYPES OF BRANDING
By Gerald Michael(MD12315)
BRAND AND DIFFERENT TYPES OF BRANDING
Brand is the "name, term, design, symbol, or
any other feature that identifies one seller's product distinct from those of other sellers
1. CO-BRANDING
2. MANUFACTURE’S
3. PRIVATE
4. GENERIC
TYPES OF BRANDING
Two companies join to create a new product
carrying both their brands.
Co-Branding
products that carry the name of the manufacturer
MANUFACTURER’S BRANDING
products that carry the name of the seller, not
the manufacturer
Private Branding
A brand name over which the original owner has lost exclusive claim because all offerings in the associated class of products have become generally known by the brand name (usually that of the first or leading brand in that product class).
GENERIC NAME BRAND
E.g. Xerox is the company“photocopy” is the generic name,
top related