marketing challenge: can we profit from povery?

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Marketing Challenge: Can We Profit from Poverty

http://blog.futurelab.net

Over 1 billion people have to survive on less than $1 a day

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We all agree this is wrong, which is why many donate when and where they can.

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Yet charity (and guilt) have their limits …

• Would you leave your job for “real work” in Africa

• Would you allow your pension fund to go “all out” in helping South American farmers?

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Al Gore showed us the colour of money was green.Now poverty needs a business model with a clear ROI

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“Proof of Concept” exists

What is needed now is “scale” and “capital”Peru’s poor own $65-70 billion in assets. Anyone playing?

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Marketers of the world unite ...Build the business case for poverty

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GROW THE MOVEMENT

Analyse the DataFind the Insights

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Every day, tens of thousands die because of bad marketing. Let’s stop it

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