marketing communications : first impressions start here

Marketing Communications:

First Impressions Start Here

Presented by: Pat BiggicaOctober 15, 2013

Imagine…

Imagine there's no Heaven,it's easy if you try;no Hell below us,above us only sky.

Imagine all the people,living for today

Imagine there's no countries,It isn't hard to do;Nothing to kill or die forand no religion too.Imagine all the peopleliving life in peace...

You may say I'm a dreamer,but I'm not the only one.I hope someday you'll join us,and the world will be as one.

Imagine no possessions,I wonder if you can.No need for greed or hunger,a brotherhood of man.Imagine all the peoplesharing all the world...

You may say I'm a dreamer,but I'm not the only one.I hope someday you'll join us,and the world will live as one.

JC Penney’s Apology Ad“It’s no secret, recently J.C. Penney changed. Some changes you liked and some you didn’t, but what matters with mistakes is what we learn. We learned a very simple thing: to listen to you, to hear what you need, to make your life more beautiful. Come back to J.C. Penney. We heard you.”

Under Johnson's one year with JCPenney, sales fell 25 percent and the company posted a net loss of $985 million.

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