marketing enhancing emocional urgency through conceptual marketing

Our secret recipe.

4S Marketing Enhancing emotional urgency through conceptual marketing

#2 research#1 marketing

we support the sales experience

through emotional marketing

f+f=

r+f+f=reflexivity

reflexivity a reflection of your

aspirational personality in a brand;

DINKS 20%

1 person homes 16%

Nuclear families 53%!Babies-tweens 13% Teenager 19% Adults in house 21%

Single parents 7%

demographic

i have to have it

deep emotional commitment

Chef 26%

psychographic

Chef 26%

Tecnofile 33%

psychographic

Chef 26%

Tecnofile 33%

Sensualist 31%

psychographic

Research

Design

Strategy

Hello

AmbidextrousWe do it by apllying Research, Strategy

& Design in order to produce tangible innovative business solutions

www.re-define.com.mx

Product Design

Emotional marketing experience

Sales process excellence

The 4S model

1re-think re-definere-learnProblem Innovation

© re-define 2011

How do weachieve innovation?By turning business problems into opportunities using research, strategy and design.

Step No.1re-learn

Doing research to re-learn about the problem from a user’s point of view.

Step No.2re-think

Using strategic thinking to identify opportunities in problems and re-think what’s possible.

Step No.3re-define

Using design to prototype, test and re-define a solution to that business problem

We are a one stop integrated innovation services firm based in Mexico. We follow a clear process for innovating by which we re-learn about the problem, re-think how those opportunities can be met and re-define a final solution. Most consultancy firms are either focused on the logic side of business (strategy firms) or focused on the creative side (design firms). We are a firm that integrates both business logic and creative thinking in the process of creating new value.

re-define©

re-learnre-define

re-think

Understand the target and the

drivers for emotional urgency

Build a concept to integrate design,

marketing and sales

Deploy marketing and sales strategy

ForrestPG-4SThe future.

#grupo4s carlos@grupo4s.com

an ongoing conversation

Gracias!