marketing flow firehose - visual marketing
Post on 13-Jan-2015
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1.561.628.8896 PhyllisKhare.com @PhyllisKhare
Marketing Flow Firehose
Step-by-step marketing steps to turn on a torrent of results
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
Overview of the Flow
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
SM Marketing Strategy
MS Marketing Strategy
VS Visual
Marketing Strategy
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
VS Visual
Marketing Strategy
oStyle and Tone oSize oText Overlays oEnhanced Description
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
oStyle and Tone VS Visual
Marketing Strategy
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
Example #1: Social Media Examiner
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
Example #2: Iowa Girl Eats
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
Example #3: Michelle Obama
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
Not a Visual Product?
oQuotes – text overlays on images
oTestimonials – text overlays on images
oHappy faces
oConferences
oImages from Sponsored Local Events
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
Get Your Visual Branding
Ideas in Order
Color Font Emotional Tone
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
COLLECT YOUR IDEAS
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1.561.628.8896 PhyllisKhare.com @PhyllisKhare
VS Visual
Marketing Strategy
oSize
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
http://pinterest.com/ phylliskhare/ marketing-firehose-resources/
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
o Cover Photo: 851 x 315
o Profile image: 180 x 180
o App images: 111 x 78
or any ratio of 111 x 78
222 x 148
333 x 222
444 x 296
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
o News Feed – 320 x 200 popular
app ratios work the best (888 x 624)
o Timeline – Highlight – 843 x 403
o Timeline – Regular – 403 x 403
o NEW Photos stream and albums
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
o Header: 1252 × 626
o Profile: 175 x 175
o Background: 1280 x 1500
o Content area: 194 x 625
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
Facebook G+
Twitter LinkedIn
http://aptsonic.com/4-must-have-social-media-header-templates/
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
Photo Editing
o Photoshop
o Gimp
o Snagit
o Virtual Assistant
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
COLLECT YOUR IDEAS
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1.561.628.8896 PhyllisKhare.com @PhyllisKhare
oText Overlays oPicMonkey
VS Visual
Marketing Strategy
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
COLLECT YOUR IDEAS
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
VS Visual
Marketing Strategy
oEnhanced Description oSEO oKeywords oLinks oStories
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
COLLECT YOUR IDEAS
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
BREAK
Drink water
Breathe
Stretch
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
MS Marketing Strategy
oFocused oUseful Content oPersonality oFoundations
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
MS Marketing Strategy
oFocused oTime Management oOutsourcing oHighest skills
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
COLLECT YOUR IDEAS
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
MS Marketing Strategy
oUseful Content oGoogle Alerts oBlogs oGuest writers oVirtual Assistants
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
COLLECT YOUR IDEAS
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1.561.628.8896 PhyllisKhare.com @PhyllisKhare
oPersonality oFind your voice oTransparency oIntrovert/extrovert
MS Marketing Strategy
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
COLLECT YOUR IDEAS
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
MS Marketing Strategy
oFoundations oCopywriting skills oPhotography skills oScheduling skills
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
COLLECT YOUR IDEAS
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
BREAK
Drink water
Breathe
Stretch
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
oFacebook oTwitter oLinkedIn oPinterest oYouTube oPheed oOther
SM Marketing Strategy
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
SM Marketing Strategy
o Page or Subscribers/Both
o Ads
o Promoted Posts
o Contests
o Designed for comments
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
SM Marketing Strategy
o Hashtags
o Twitter Chats
o Newsjacking
o Personal conversation
o Organized Search
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
SM Marketing Strategy
o Full Profile
o Answers
o Groups
o Skills and Expertise
o Contacts
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
SM Marketing Strategy
o Keyword focus
o Bio SEO
o Boards Keyword Rich
o Social
o Blog Anchor
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
SM Marketing Strategy
YouTube
o Channel design
o SEO Titles and Descriptions
o Video structure
o Subscribe
o Socialize
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
SM Marketing Strategy
Pheed
o Charge for Broadcast
o Monthly Membership
o Audio posts
o Design and Music
o Cutting edge
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
SM Marketing Strategy
Other Sites
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
SM Marketing Strategy
MS Marketing Strategy
VS Visual
Marketing Strategy
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
Resources
http://phylliskhare.com/resources
1.561.628.8896 PhyllisKhare.com @PhyllisKhare
“ Since meeting with you, my overwhelm and intimidation with social media has turned into excitement about the new possibilities you’ve opened me to—now that’s a huge feat!” – Marci Shimoff
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