marketing for lean startups
Post on 16-Apr-2017
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The 4Ps of Marketing
For Lean Startupshttp://www.flickr.com/photos/horrigans/5898339783/sizes/l/in/photostream/
http://www.flickr.com/photos/gianpierre_soto/5505817770/sizes/l/in/photostream/
Do the 4 Ps Of Marketing apply to lean startups?
A lot has changed since 1950s
http://www.flickr.com/photos/liloueve/4464938781/sizes/l/in/photostream
http://www.flickr.com/photos/ms_cwang/4163569540/sizes/z/in/photostream/
Has a marketing strategy?Do the 4 Ps from the 1950s still apply in 2012?
PriceGet this right as a bad price will hurt!
http://www.flickr.com/photos/joeshlabotnik/7174686540/sizes/l/in/photostream/
PromotionNo longer about “As Seen on TV”…
http://www.flickr.com/photos/seanbonner/3325716451/sizes/o/in/photostream/
PlaceNot as important as it once was (at least for most)
http://www.flickr.com/photos/12905355@N05/6459781271/sizes/l/in/photostream/
The Marketing PlaybookFor Lean Startups
http://www.flickr.com/photos/marada/6039505049/sizes/l/in/photostream/
#1 – Make Things People Want#2 – Build a Loyal Following#3 – Experience vs. Awareness#4 – Customer Acquisition
#1 – Make Things People Want#2 – Build a Loyal Following#3 – Experience vs. Awareness#4 – Acquisition
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Make People Want Things
A major disaster in 1985 for an such an iconic brand
http://www.diamondcokecans.com/CocaColaCans/
Make Things People WantApple demonstrates this consistently across all products.
http://www.flickr.com/photos/frijole/3301689810/sizes/l/in/photostream/
#1 – Make Things People Want#2 – Build a Loyal Following#3 – Experience vs. Awareness#4 – Customer Acquisition
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Think of early users as a flock of sheep. They always finds the best grass.
Most products have a few who consider it a must have.They are the keys to success.
http://www.flickr.com/photos/ph-stop/3101407532/sizes/l/in/photostream/
Listen for a signal about who loves your product, and why as soon as you release.
http://www.flickr.com/photos/foxypar4/1852428153/sizes/l/in/photostream/
Focus on the users’ perceived value (not yours)
http://www.flickr.com/photos/albertovo5/5088378900/sizes/l/in/photostream/
#1 – Make Things People Want#2 – Build a Loyal Following#3 – Experience vs. Awareness#4 – Customer Acquisition
#1 – Make Things People Want#2 – Build a Loyal Following#3 – Experience vs. Awareness#4 – Customer Acquisition
Knowing when to hit the gas pedal is key. Scaling awareness too quickly can spell disaster
http://www.flickr.com/photos/lanier67/4047779644/sizes/l/in/photostream/
Balancing ActMost successful entrepreneurs have a good balance of execution intuition and luck.
http://www.flickr.com/photos/classblog/5136926303/sizes/l/in/photostream/
http://www.flickr.com/photos/kcnickerson/1008563510/
Most startups fail because the founders give up
http://www.flickr.com/photos/gianpierre_soto/5505817770/sizes/l/in/photostream/
Do the 4 Ps Of Marketing apply to lean startups?
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