marketing is a mindset

Marketing is a MindsetBernie Borges

November 12, 2009

Marketing History Lesson

1950 to 2000

Old Marketing Doesn’t Work Anymorehttp://www.youtube.com/watch?v=heSudg-tfIk

Consumer Trust is Down: Surprised?http://www.edelman.com/trust/2009/

In a Transition

1990 to 2000 2000 to 2009

Marketing 1.0 vs. Marketing 2.0

Outbound Marketing Inbound Marketing

Buyers Don’t Have to Tolerate It

But…..

Some marketers don’t get it….

Stories Worth Telling

New Marketing: Ford Motor Co.

New Marketing: Ford Motor Co.

New Marketing: Ford Motor Co.

New Marketing: Ford Motor Co.

New Marketing: Ford Motor Co.

New Marketing: P&G

New Marketing: P&G

A B2B Marketing Success Story

B2B Blog Home Run

Humanizing a Technical Product

How do Marketers Make the Transition?

Marketing 2.0 Mindset

Think Like a Publisher

Focus on Relationships

Think Like a Publisher!

Think Content!– Blogs– Newsletters– White Papers– e-books– Podcasts– Videos– Photos– Presentations

The Three E’s

Create & Spread Your Content

Engage Influential People

Get Found on the Web

Getting Found is Broader Now

Getting Found is Broader Now

Getting Found is Broader Now

Getting Found is Broader Now

Getting Found is Broader Now

What Do You Want To Be Found For?

Become a LongTail Thinker

Become a LongTail Thinker

Content = Trust, Relationships, Profit

Marketing 2.0 Mindset

Wisdom of Crowds

A Few More Stories Worth Telling

Thought Leadership Blog

Branded Content

Branded Content

Branded Content: Will it Blend?

Over 6M Views

Sales Grew 700%

National Media Coverage

Cross Over Brand Pull

SEO Value

Spreading Footprint on Facebook

Spreading Footprint on LinkedIn

Spreading Footprint with Video

How Do You Measure Results?

Measuring Results

Measuring Results

Measuring Results

Measuring Results

Measuring Results

Measuring Results

What Do You Do Next?

Research

Listen

Engage

Become Content Thinkers

Be Human

Try Stuff

Measure

Don’t Ignore Marketing 2.0

Bernie Borges: CEO, Find and Convert

Email: bernie@findandconvert.com

Blog: http://www.findandconvert.com/blog/

Twitter: http://twitter.com/berniebay

LinkedIn: http://linkedin.com/in/bernieborges

Facebook Fan Page: http://companies.to/findandconvert

Book: http://budurl.com/marketing20amazon

Video Channel: http://www.youtube.com/user/bernbaybb

Image CreditsAll of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.

Source CreditsThe following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners.

Brent Britton

Blendtec

Coca Cola

Ford Motor Company

HubSpot

Indium Corp.

Proctor & Gamble

Scott Monty

Tampax

Technorati