marketing of samsung during festivals

OBJECTIVE

The objective of the research was to

find out the various offers given by

Mobile Phone Companies during the

festival period and its effect on the

Volume of sales.

"Inspire the World, Create the Future"

SHWETNSHU GUPTA MBA-49-TBS

INDUSTRY CONGOLOMERATE

FOUNDED 1938

FOUNDER LEE BYUNG- CHUL

HEADQUARTERS SAMSUNG TOWN- SEOUL -SOUTH KOREA

AREA SERVED WORLDWIDE

PRODUCTS APPAREL,CHEMICALS,  CONSUMER ELECTRONICS, ELECTRONIC COMPONENTS, MEDICAL EQUIPMENT, PRECISION INSTRUMENTS, SEMICONDUCTORS, TELECOM EQUIPMENT

SAMSUNG: 40-42%

Jammu market share

Samsung know that people now a days are not offer hungry but are technology hungry

By keeping this in mind, Samsung has launched approximately half of a dozen its premium products along with its 10 inch

tablet.

GALAXY Golden – a premium golden

coloured flip phone specially designed for

consumers seeking innovation & stylish

design.

Gold has huge appeal amongst Indian consumers since it's a fantastic premium stand-out colour.

This also means the product needs to be niche or super-premium.

SOURCE : SAMSUNG.COM & SMART CAFE

SAMSUNG is offering consumers innovative, yet affordable technology GALAXY Trend and Star Pro. SAMSUNG believe these new devices coupled with the innovative language capability will help them address a larger set of consumers.

SOURCE : SAMSUNG.COM

Note 3 + gear- enhanced viewing experience

Samsung goal is not just to make great devices, but to empower consumers to truly experience, enjoy and fulfil their busy life with SAMSUNG devices, like the Note 3 and the Gear”,

SOURCE : SAMSUNG.COM

Samsung has launched the first in the World, Curved Smart Phone. This phone is named as Galaxy Round.

a test product limiting

production volumes as it doesn't expect to sell that many.

In this sense, the product can be seen as more like a headline grabbing stunt than a viable long term evolution of the smartphone.SOURCE : SAMSUNG.COM

Super slim and flexible experience by 2014

SOURCE : SAMSUNG.COM & DAILY EXCELSIOR NEWSPAPER

Galaxy Tab 10.1

SOURCE : SAMSUNG E-STORE

Samsung smart upgrade offer

SOURCE : SAMSUNG.COM

SOURCE : SAMSUNG SMART CAFE

Samsung made a revolution by announcing a 10% cash back offer on selected Galaxy devices, provided that these purchases are made under EMI scheme using credit/debit cards of participating banks (Axis bank, Citi Bank and Standard Chartered bank)

SOURCE: DAILY EXCELSIOR NEWSPAPER

Smart: Shopping & entertainment

SOURCE : SAMSUNG E-STORE

Prices slashedSource: Samsung e-store

ANIL COMMUNICATIONS: BAHU PLAZAOWNER: Mr AnilUnit sold: 130Sales: 27 lakhs

1000-2000 off on every mobile

21ST CENTURY: GANDHI NGR.OWNER: Mr Amandeep

UNITS SOLD: 500SALES: 50 lakhs

Offer by 21st Century

Samsung smart café: Bahu plazaOwner: Mr Sahil Mahajan