marketing personalization: don't be creepy

Don’t be creepyLessons from Parks & Rec

Being creepy is not chill. And breakfast food is still awesome.

Nobody wants to receive the message ‘I see you’re at the store looking at Stephen King’s Revival right now.’ Too stalkery.

Personalization is still important; people are more likely to engage with personalized marketing.

Just don’t get TOO personal.

Free meal on my birthday? Cool, you can use my birth date.

Discount on Aspirin? Don’t remind me which bars I visited last night.

Just say no to stalker ads. Don’t keep showing me what I already bought –help me find something else I might like.

Gryzzlboxing is totally not chill. Let’s not get carried away.

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Marketing