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Marketing / PR

Kiwanis International 2005 MAXIMIZING KIWANIS SERVICE 1

KiwanisInternational

Serving the Children of the World

KiwanisInternational

Todd E. Siebels

“One can make a difference” campaign

•Increase name and brand recognition of Kiwanis

•Develop and promote the Kiwanis “service and fellowship” brand

•Strengthen our voice as an advocate of children and communities worldwide

…to drive membership growth!

“One can make a difference” campaign

Tool Kits for Clubs:• Marketing and Public

Relations Handbook• Promotional Materials, Print

Ads and Billboards• Public Service

Announcements for Radio and TV

•ORDER via our website: CarolinaKiwanis.org/pr

“One can make a difference” campaign

<< Brief Open Discussion regarding the campaign >>

SuccessesNew IdeasConcernsRecommendations

Ideas that deserve mentioning again…

Club Websites – make your club available 24/7

Billboards – FREE exposure!

Business Cards – spread the word…

Club Websites

• Great way to promote your club while sleeping…

• Visit Carolinas District website. www.CarolinaKiwanis.org/pr

Download website template• http://carolinakiwanis.org/pr/download/KiwanisWebsiteTemplate.zip

Instructions located in the README file

BillboardsFREE

exposure!

Clubs pool money to buy billboard paper.

Leads go to participating clubs.

Cost of $45 per sign (SHIPPED)

Business Cards

•VistaPrint.comPay for shipping only!!!

• Give to prospective members.Include the following:

»Contact info»Meeting time and location»Website»Phone number

Pay shipping only!

You are Invited!

VistaPrint.com

•Club Name

•Time & Place

•Website

•Phone number

•FREE LUNCH!

Club PR / Marketing Chairs…

Create a Division PR / Marketing teamDivide media outlets equally to

PR/Marketing chairsEliminates contacting media too muchWhen meet again, discuss what went wellWhat can we do to do betterAttack again

Think Like a Reporter…

• Why should he/she care about your story?

• What questions might he/she ask?

• Who else should he/she talk to support your story?

• What is his/her deadline?

Newspaper / Press Release

• Newspaper / press release– Submit articles with a

photo to newspaper every opportunity

– Letter to the Editor

– Do not get discouraged.

– They never print what they don’t receive - keep sending!

Guest speaker at other organizations

Other Ideas - Spread the word• Inform other organizations about Kiwanis and

it’s mission American Legion Senior Groups Church Groups Parent Teacher Associations Book Clubs

Recruit New Members

Send letters to local businesses explaining why they need to be represented in a local Kiwanis club

Visit local business owners with the same message

Add visitors to the mailing list.

Post website on all materials.

Participate in charity events…

Relay for life March of Dimes Children’s Miracle Network Special Olympics Always have members wear something

to identify themselves as Kiwanians

Certificates of appreciation

•CertificateMaker.com Print “Thank You” certificate

Include a Kiwanis sticker

Buy frames from Dollar Store

Present to businesses for appreciation

Bottled Water 4 sale!

Bottled water with club logo

Sell at events club participates inCost is 50 centsSell for $1.00 or more

New Citizen Packet

Club brochure w/contact information to give to new residents.

When have events, post flyers in businesses and schools.

Include information about how to become a member. “Come join in the fun!”

“You are invited!” Example: Hand out cards while ringing bell for Salvation Army.

Speaker Gifts for $1.00

•Get nice hardback books from the Dollar Tree.

•Put a Kiwanis sticker in back of book with club name and logo presented in honor of Guest Speakers Name

•Donate book in their name to a school library.

Kiwanis Inciter

• Marketing and Public Relations E-newsletter

• Free monthly newsletter from Kiwanis Intl.

• http://kiwanis.org/pr/inciter/

Resources

•Download this presentation, links, PSAs, website templates and sample forms at:

www.CarolinaKiwanis.org/pr

Life’s Little Instructions…

When meeting someone you don’t know well, extend your hand and give them your name. Never assume they remember you even if you’ve met them before.

Life’s Little Instructions…

Have a firm handshake

Life’s Little Instructions…

Look people in the eye.

Life’s Little Instructions…

Buy whatever kids are selling on card tables in

their front yards.

Life’s Little Instructions…

Stand at attention and put your hand over your heart when

singing the national anthem.

Life’s Little Instructions…

Be punctual and insist on it in others.

Life’s Little Instructions…

Be kinder than necessary.

Life’s Little Instructions…

Never cut what can be untied.

Life’s Little Instructions…

Wave at children on school buses.

Life’s Little Instructions…

Buy ladders, extension cords, and garden hoses longer than you think you’ll need.

Life’s Little Instructions…

Show extra respect for people whose jobs put dirt under their fingernails.

Life’s Little Instructions…

When there is a hill to climb, don’t think that waiting will make it smaller.

Life’s Little Instructions…

Answer the easy questions first.

Life’s Little Instructions…

Buy raffle tickets, candy bars and baked goods from student who are raising money for school projects.

Life’s Little Instructions…

When there is a piano to be moved, don’t reach for the stool.

Life’s Little Instructions…

Never ignore evil.

Life’s Little Instructions…

Encourage anyone who is trying to improve mentally, physically, or spiritually.

Life’s Little Instructions…

Remember that great love and great achievements involve great risk.

Life’s Little Instructions…

When you see visitors taking pictures of each other, offer to take a picture of their group together.

Life’s Little Instructions…

Be as friendly to the janitor as you are to the chairman of the board.

Thank you!

Todd E. Siebels

(252) 321-3226

Todd@SiebelsGroup.com