marketing research and strategies for startups

BYBT and Q’ Designs & Marketing

P R E S E N T S

MarketingResearch & Strategies

/Troy.Holder @MarketingDoc

Compliments of www.TroyHolder.com

FACEBOOK.COM/TROY.HOLDER Info@TroyHolder.com • Tel: 256-1804

Q’ Designs and Marketing • Qdesigns@sunbeach.net

Who Are You in 60 Sec?

Name, Business, Offerings and Major Benefit

How we will work together?

Keep it real!Interactive!

Objectives for Today?

Make You RICH

RemindInformChallengeHarness

What is marketing and why is more important than

ever before?

What are your Biggest obstacles to marketing success?

4P’s of The Marketing Mix

PRODUCT

PROMOTIONPLACE

Existing customers should be your

1st source of ‘More Business’

2nd Inactive Customers

3rd New Customers

4th Lost Customers

Target MarketingTarget Market = D + A + M

Target Market Sweet Spot

Target Market

Sweet Spot

Target Marketing

Target Market Sweet

Target Market

Sweet Spot

Target Market = D + A + M

• Primary• Secondary• Tertiary

• Profiling • Niche Marketing• 80/20 Rule

The 5 Stages of Customer Development

1. Suspect: interested in your products

2. Prospect: need & authority

3. Investigator: analyze information

4. Evaluator: "trying it" mode

5. Customer: Do I need to explain this?

Marketing Research

• Market Size• Characteristics • Demand• Competitors• Sales Patterns• Industry Trends • Developments

• Pricing Strategy• Distribution• Product Development• Branding• Media• Promotion• Awareness

Market Research

Secondary Research

Unpublished Data • Surveys• Sampling • Focus Groups• Interviews• Soft Launches• Prototypes

Published Data • Research Papers• Statistical Reports • Government papers• Feasibility Studies• Promotion• Awareness

Primary Research

Market Research In Action

Cost Driven Pricing:

FC + VC + Profit = SP

Market Driven Pricing

FC + VC + Profit + MC + BE = SP

Product Mix

Extension

Product LineExtension

Marketing Strategy/ Product Demand

SWOT/Competitive Advantage

MarketDemands

Competitive/Regulatory

Cross-sell –what associate products can you sell?

Up-sell –what additional “higher price” products can you sell?

Re-sell – sell more, more often

Energize Process – Make it a habit not a coincidence

Sales C.U.R.E

Selling is not begging

A Purchase is not a favour

Altering your mind set

Troy Holder’sBreakthrough | Discoveries:

THINK vs. DOThinking positive without taking positive actions is wasted potential, wasted time

and wasted opportunities

Questions and comments

info@TroyHolder.com

Digicel: 256-1804

@FaceBook Troy Holder

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