marketing rethink
Post on 09-May-2015
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DISCLAIMER: This summary is for general information and use only. By publishing this summary, I am not endorsing, supporting, representing or guaranteeing the truthfulness, accuracy or reliability of any of the perspectives presented and expressly disclaim any and all liability and responsibility for any action or decision made in reliance on the information presented. All photography is sourced and attributed to its IP owner(s) whenever possible. Updated February 26, 2015.
The labor of marketing is exciting and unnerving. Always. Here are some insightful perspectives from a diverse group of marketers to help you stay current about how you create value in your work. For your customers. Investors. Employees. And, the community.
@tillypick
We live in a worldwith more and more information and less
and less meaning.Thomas Wendt,
Surrounding Signifiers
Photo by themominitiative.com
We are so tethered by showing the world what we are doing.
Victor Lee, Hasbro
Photo by darkroom.baltimoresun.com
Fan culture,social cultureis gift culture.
You give with noexpectation of
immediate reward.
Nancy Baym,Microsoft
Photo by popinjay321.wordpress.com
We are in ahighly participatoryattention-deficit age.
Jim Speros, Fidelity
Photo by Teresa Bodwell, teresawithnoh.com
The world onlyseems interesting intiny morsels of information.
Seth Miller, Miller Systems
Photo by hometrendesign.com
A clear missionmakes new technologydecisions easier. Stacey Howe, New Balance
We know the cost of experimenting.The cost of not experimenting
is much higher.
Perry Hewitt,Harvard University
Photo by Kavakava Architects
Opennessleads to inventivenessleads to usefulness.
Linda Boff, GE
Photo Jens Herrmann and Erik Hehrmann, jenriks.de
Most people thinkcustomer service beginsthe moment you screw up.It should start when someone first expresses interest.
Chris Brogan,Human Business Works
Photo by sethdwallpapers.com
We’re in a periodof convergence
of science and math
Larry Weber, Racepoint Group
in support ofthe customer serviceexperience.
Photo by pacc-ucc.org
Content is not the new currency. It is not scarce. A customer who gives a damn is the new currency.
Dave Wieneke,ISITE Design
Photo by imgur.com
The best source of inspirationis the consumer community.
Keep listening. Do less talking.
David Oksman, Life is Good
Photo by Aimee Cavenecia, sundayisforlovers.wordpress.com
Look at social media outcomes not for the number but for the
meaning.
Richard Ng,Edelman Digital
Photo by 40somethingandrising.com
Build-to-learnis the best way to do research.
Prototypesare the new storyboards.
Aman Govil, GooglePhoto by furnishgreen.com
Digitalis fundamentally
about bringing uscloser together.
Shiv Singh,PepsiCo Beverages
Digital campaignsfail 98 out of 100 times. That is not goodfor the brand. It is not good for marketing.
Marty St. George, JetBlue Airways
Photo by asparkstarts.com
Mobile is now the 1st screen. It is no longer the 3rd screen.
John Caron, Catalina
Photo by bubblews.com
Mobile amplifiesthe importance
of permission marketing.
People will not tolerate push and unsolicited marketing on their smartphones.
Molly Plozay, First Data
Photo by torange.us
Photo by Blaise Reymondin
Marketing is increasingly going to become part of the fabric of the entire organization.
Dharmesh Shah, HubSpot
We share thingsthat are beautiful.Make your marketing contentbeautiful so people want to share it.
Joe Chernov, Kinvey
Photo by windowboxcontest.com
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