marketing strategies for matrimonial service in rural india

lagna sara[- saovaa

RECEPTION COMMITTEE

Rishal BhideReema RijhwaniAnkesh Bhandari

Sahil GindodiaPrashant Relwani

Vishwas Sanap

Urban Vs Rural

Disadvantages Of Urban

‘N’ number of players

Competition (shaadi.com,

simplymarry.com)

Overlapping of customer

Scope Of Rural Large market size

1st entrant benefit

Untapped market

Improving life

Increasing literacy rate

Availability of technology (eg. Internet kiosk )

Non Operating Income (eg. Primary data)

Rural Wedding

FeasibilityOn account of –

Cost

Revenue

Location

Target customer

Promotion

Introduction

Rural vertical of established matrimonial site (e.g.

shaadi.com).

Pioneer in rural segment.

Localized Internal website.

Joining hands with traditional players.

Constraints Revenue

Resistance to change

Gestation period of Investment

Business risk due to untapped area

Reluctant to pay

Marketing Strategies

CUSTOMER

Product Data Collection

• Census, Panchayat, Upadhyay• Agents, pandits etc.

Formatting Data

• Hard copy format• Soft copy format

Data Updating

• Password activation• Data integration

Maharashtra• Villages• Population

Reason• % Target Audience

Place

Price Differential pricing

Volume-based Pricing

Promotion Mass weddings / Community

weddings

Melas

• Puppet shows

• Mock wedding followed by movie

Posters on inter-village buses

Stall at weddings (aaher)

lagna juaLvaa kpaaT

imaLvaa

Events

• Haladi kunku

• Mahapuja

• Mahashivratri

• Nagpanchami

• Pola

• Wat Savitri

Promotion

lagnaalaa Aapalao svaagata Aaho !!