marketing the experience
Post on 11-Nov-2014
446 Views
Preview:
DESCRIPTION
TRANSCRIPT
Marketing the Experience
Using Social Media
Jeff RichardsonChief Transformational Engineer at Empowered Alliances
Jeff@EmpoweredAlliances.com
The Experiential Learning Linkage
Copyright Empowered Alliances Pg 2
Actio
n
Reflection
Integrati
on
Continuation
Empowered AlliancesConnecting People with a Purpose
Keynote Objective: Explore strategies for using social media to communicate the unique value of your workshops, programs & self
Communicate Concisely
Create & Share Your
Conference Morning tweet / FB status update
(140 characters)
Why Use Social Media?
• Look at the numbers • 550 million active users on Facebook• YouTube is #2 largest search engine• Social media surpassed email for
communication between people• 32 hrs/month spent on Facebook
Why Use Social Media?
• Look at the numbers • Communicates the EMOTIONS
Why Use Social Media?
• Look at the numbers • Communicates the EMOTIONS• Cost Effective
Social Media Strategies
Small group conversations…
How are you CURRENTLY using Social Media tools to market your
program?
What results are you getting?
A Picture Paints a Thousand Words
What word
comes to mind?
How many does a Video Paint?
Video Demo Here
Engage Clients w/ Facebook Page
Brainstorming ways to engage
clients using Facebook tools
Marketing Storytelling Plan
1. Focus Statement
2. Brainstorm Content Ideas
3. Organize Information
4. Map Story FlowChalleng
eSolution Results
1. Define Focus Statement
What’s relevant to US?
Target Niche – Who to connect with
Differentiator(s) – What makes your program unique
Client Benefits – What’s in it for audience
2. Brainstorm ContentOne idea per post-it-noteEncourages the free flow of ideasDon’t censor, inhibit, or prematurely
organize your thoughts (sort thru later)
Include any relevant info… ◦ Groups◦ Activities◦ Success
stories◦ References◦ Facts
◦ Events ◦ Statistics◦ Examples◦ Personaliti
es◦ Metaphor
s◦ Symbols◦ Studies◦ Quotes◦ Ect.
3. Organize Information
Group ideas based on “themes” that emerge
Create a title for each group Prioritize the groups based on
importancePrioritize importance of ideas within
each group
Title
TitleTitleTitle
Title
#1#5
#4
#3
#2
1A 1D1C 1B
4. Map Content Flow
Key Message
Key Points
Key Point
Key Message
Key Point
Key Point
Key Point
Key Message
Key PointPo
siti
on
S
tate
ment
Posi
tion
S
tate
ment
+ A
ctio
n
Lead audience to recommended conclusion
top related