marketing to job seekers
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Marketing to Job Seekers
Presented by Nancy DowdNJ State Library Director of Marketing ndowd@njstatelib.org
Natasha PeterBTOP Project Coordinator npeter@njstatelib.org
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Its time.
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Statewide Servicesfor Job Seekers
Tools and Training to Apply for Jobs.
Job and Career Accelerator
Gale Career Transitions + Workshop
800 Free Workshops by Community Colleges
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Local Servicesfor Job Seekers
Assessment List services offered by your library:
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Training Marketing Partnerships SustainabilityFour Goals for Success:
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Trainingfor Librarianshttp://btop.njstatelib.org
Job and Career Accelerator: Guided TourCover Letters for Recent College GraduatesKeywords, Resumes and Job Applications
Gale Career Transitions Workshop
Professional Development Workshops
How to Market to Job Seekers (todays webinar)
Project Compass Workshops
Contact Natasha Peters: npeters@njstatelib.org
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Trainingfor the Publicnjworks.org
800 Classes For the Public:
The tricks of the trade of online job searchingHow to build an effective resumeHow to fill out an online applicationHow to set up an Email account
Conducted by Community Colleges Presented at your library Provides learning materials Will bring their own laptops
Contact Natasha Peter: npeter@njstatelib.org
Combine with your librarys training!
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Strategy: Train StaffHave a workshop for staff on the services your library offers (One Minute Trainings) Create a short video that welcomes job seekers to your library and tells them about the basic services available. Post it on YouTube and run it on one of your computers or link from your web site. Provide training and guidance for your staff so that they know how to respond to job seekers in a positive and productive manner. (Cheat sheets) Train your front-line staff to know about local social service agencies, their hours and what they do. (Create Bookmarks)
Find more ideas at Webjunction!
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Marketing Strategies
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Target Audience:Job Seekers
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WhichJob Seekers?Unemployed/Under employed
Limited knowledge of computers or online searching
Experiencing financial hardships
Facing tight job market
MIght be losing unemployment benefits
Might not have medical benefits
Might depend on public transportation
Might have children in school
Probably has basic cable and cell phone (maybe with Internet access)
Other?
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NJWorks @your libraryBranding
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The Campaign Its Time.http://marketing.njstatelib.org/campaigns/njworksPromotional Materials
Its TimePosters, postcards, bookmarks -personalizeBanner for buildingSkins for vehiclesFlyer templatePR templatePostcard sticker templateJpegs of all postcards onlineInclude links from your website
Personalize materials- stamp and quick drying ink
Job and Career Accelerator Table tent cards & business cards
Order: gcooper@njstatelib.org
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Its Time.To start that business.
Your library can help! NJGrowsBiz @your library
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We can reach 445,000 job seekers!
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StatewideAdvertisingBillboards
Online Ads
Banners on Library Vehicles
Banners on Public Buildings
NJ Transit Bus Ads - 5/2/11
Toll Booth Signs
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Local Strategy: Guerilla MarketingPosters
Rack Cards
Outreach
Relationships
Flyers
Imagination
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Local Media
News Releases
Photo Op: Invite Elected Officials!
Letters to the Editor
PR Templates
http://marketing.njstatelib.org/campaigns/njworks
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PartnershipsSustainability
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Strategy: Cross PromoteNew Jersey Department of Labor
One-Stop Business Centers
Local Chamber of Commerce Organizations
Workforce Investment Boards
New Jersey Division of Motor Vehicles
S.C.O.R.E.
NJ Small Business Association
Local Adult and Continuing Education Schools
Community Colleges
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Strategy: Partner for SolutionsHave a breakfast for the Chamber of Commerce or local politicians. Explain what youre trying to do for job-seekers. Solicit their ideas and help.
Take 15 minutes at a council, library board or community organization meetings meeting to talk about what youre trying to do, solicit ideas, and perhaps even get a volunteer or two. Conduct a Job Fair at the library. Ask local employment and workforce organizations to have tables and information for job seekers and provide tours of your collection and resources related to job seeking. Partner with another organization to offer GED study help and testing in the library. Allow temporary employment agencies to come to the library and recruit once a month. Offer library meeting rooms to be used by local workforce agencies for workshops and help promote the event to your job seekers.
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Strategy: Be the Beacon of Hope Find more ideas at Webjunction! Set up book displays for job seekers
Create a Genius Bar for job seekers with private consultations
Partner with small business associations to host networking meetings or create a display of networking opportunities, job fairs and programs in the library and online
Host tech talks on how to job search with social media
Market certain childrens programs as time to Search while your children play Consider putting some adult computers in the childrens area so parents can work and keep an eye on their kids at the same time.
Host inspirational programs on how to thrive through tough times
Collect success stories- share them with everyone, include in print materials, create videos and post online
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Strategy: Stretch Their Dollars
Find more ideas at Webjunction! Designate a day as Free Fax Day or make everyday free!
Give away coupon for One Free Photocopying to anyone who take training classes
Give away one printed resume on high quality paper to anyone taking training
Open a section of the library an hour early for job seekers
Offer to mentor a job seekers application process reviewing cover letters, proofing resumes, suggesting online resources for interview techniques, etc.
Provide a flash drive for those regularly using the library computers to seek employment.
Create bookmarks with information about needed resources to help with bill paying, utility rate reduction, food pantries and other social services.
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Contact: Natasha Peter npeter@njstatelib.orgNancy Dowd ndowd@njstatelib.org
Got Questions?
Make sure person doing outreach can relate to people are speaking pool hall, bodegaMercer County?
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