marketing with little or no money

Marketing with Little to NO Money

@LeslieMcLellanleslie@justasmalltowngirl.us

No budget, No problem!Presented by Leslie McLellan

Social Media is like winning the

lottery.

As of January 2014, 74% of online adults use social networking sites.

Lake Arrowhead, CA.

Use events to help spread the

word.

Social Media Worked!

The numbers proved the ROI.

2008 $133,062.002009 $133,717.002010 $131,808.00

@LeslieMcLellan

You have to be a genius…

NOT!

Photo (CC) by Krissy.Venosdale on Flickr

Some EASY examples

Here’s another…

And one more…

Now here’s the GREAT part!

You’re NOT alone ~

Ideas and content are

all around you!!

• Have a goal or purpose that you’re working toward.• Know your audience, what they like, and what appeals to

them.• Share on all your social networks and let your followers

share as well.• Be yourself and let your personality shine through - Show

readers what’s happening behind the scenes and with your volunteers and members.

Key things to keep in mind when

posting:

Traditional vs. New mediaPhoto (CC) by MyEyeSees on Flickr

It’s a battle

Relationships with your• website reader• your members• your community at large

• Don’t try to be

something you’re not, capitalize on what sets your organization apart.

It’s all about relationships

–

Bottom line - Fish where the fish are.• Your members are on

social media, you need to be there too.

• Your social media links are just as important as your website address.

• Social media is a change in the way we all market and for those with small budgets….it’s just like winning the lottery!

Time for Questions and a BIG

Leslie McLellan

Leslie@justasmalltowngirl.us

@LeslieMcLellan