marketing: your allies in the fight for devops (devops days minneapolis 2016)

Marketing:your allies in the fight for devops

SARAH GOFF-DUPONT • ATLASSIAN • @DEVTOOLSUPERFAN

FOR DEVOPS

“Hi, I’m Sarah.”This is what we’re fighting for.

“Hi, I’m Sarah.”This is what we’re fighting for.

Marketing:your allies in the fight for devops

SARAH GOFF-DUPONT • ATLASSIAN • @DEVTOOLSUPERFAN

FOR DEVOPS

MARKETING

ENGINEERING

- P. DUBOIS

What IS the At lassian voice, anyway?

Agenda

Voice vs. tone

Words to choose (and words to lose)

At lassian’s values

Minnesota? You betchya!

CAMS

Automation

MeasurementCulture

Sharing

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Proximity makes the heart grow fonder.

MarketerMarketerGeneralManager

Developers

Designer

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Demos

Roadmapping

Roadmapping

Sharing is caring.

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Know your classmates.

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Show and tell, part 1.

Show and tell, part 2.

X,XXX

Conversation provides context. Context breeds collaboration. And collaboration is everything.

#devopsdays

Thanks!

blogs.atlassian.com

developer.atlassian.com/blog

atlassian.com/devops

atlassian.com/careers