marketting powerpoint
Post on 19-Feb-2017
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PRODUCT LAUNCH By Wineeth Wilson MBA 8001/2015
INDEX Market overview Sales forecasts of accessories Product working Specifications STP Analysis Marketing mix Competitors Analysis SWOT Analysis Future Plans Conclusion
Market Overview New innovative product. Focussed mainly between mobile,watch and
wallet/purse connection.
SALES FORECASTS OF ACCESSORIES
WHO DOESN’T USE A WALLET/PURSE
PRODUCT WORKING
Working of WINS
Works on Apple iOS and Android devices with Bluetooth 4.0.
A software needs to be installed in mob and watch Beeps after one item goes 10ft away from the other. Also enables the gps tracker to locate the lost item. VIDEO.
COMPONENTS Sensors Batteries Chip Bluetooth 4.0 Gps tracker
PRODUCT LAUNCH
SPECIFICATIONS Item Weight: 1.3 ounces. Product Size: 37mm x 37mm x 5.3mm Battery: CR2 Battery included, Product Battery Life:
8765 Hours Bluetooth 4.0 GPS Tracker.
COLOURS AVAILABLE
STP ANALYSISSEGMENTATI
ON
TARGETTING
POSITIONING
Any age group. Upper middle class and rich. Anyone who owns a smart watch,smart phones and
wallet/purse.
SEGMENTATION
Mainly youth. Anyone who has the forgetting habit.
TARGETTING
Basically aims at securing the accessories as such that it can never be lost.
POSITIONING
MARKETING MIX
PRODUCT It helps in such a way that the theft becomes
impossible. helps to stay calm and carefree.
PRICE Will start at 20$-35$,i.e 75-125dhs with additional
services. Best price would enable anyone to buy this product.
PLACE Will start with all over UAE. Will make it available at all electronic outlets,mobile
shops and online websites.
Best offers like first 100 buyers getting a discount rate.
Newspapers social medias:facebook,youtube and popups etc. Radio shows.
PACKAGING
Will provide excellent packing. An excellent user manual; making it easy to install
and use to all age groups.
PEOPLE Hiring skilled people-with good electronics
knowledge. People who can understand various languages.
Competitors AnalysisBASIS WINS TILE
Price 75-125dhs 130 & above
Availability Very easy Hard to find
working Will start beeping once away from 10ft
Will beep only when near
SWOT ANALYSIS
SWOT ANALYSIS Strength Price. Quality. Easy to use.
Weakness Can’t provide to
everyone. Investment required.
SWOT ANALYSIS
Opportunities Not many competitors. Collaborations with
various big brands.
Threat Govt rules and
regulations. Price increase of the
components.
FUTURE PLANS To collaborate with major smart watch, wallet and
mobile manufacturers. Make it available all over world with many service
centres.
CONCLUSION Aims at customer satisfaction with best service,
best quality and guarantee etc.
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