martin warren- optimize your sourcing strategy by building a mind map

Optimize your Sourcing Strategy

by Building a Mind Map

Martin WarrenDirector HCMS/InsidejobMelbourne, Australia

martin@insidejob.com.au

@MartinWarren

www.linkedin.com/in/martinwarren

My journey to sourcecon

• From Melbourne Australia

• 26 hours travelling via Sydney, LA, & Salt Lake City to Denver

• In a straight line it’s 14124.95 km (8 776.83 miles)

• 15 + years in recruitment helping internal teams implement

sourcing functions and talent engagement strategies in AUS, NZ & SE Asia (Singapore & Malaysia)

• I’m passionate about sourcing & engagement and believe sourcers shape organisations

• Have a responsibility to innovate and try stuff to uncover and engage critical talent for our hiring manager

Sourcing is both a SCIENCE and an ART

The SCIENCE is a systematic approach to identify the best strategies and tools to uncover talent, measure and refine the

process

Sourcing is both a SCIENCE and an ART

The ART can be difficult to measure, involves relationship building and talent pipelining

activities

• Access to so many channels and tools - where do you start

• There is so much data online how do you cut through all the noise quickly

• The haystack is getting bigger as we speak

• What works today may not work tomorrow

We need to be part :• Data Scientist; and• Artist

Challenges when sourcing!

The world is getting smaller

What data are we looking for?

• Actual?• Assumptive?• Predictive?

What would success look like?

Imagine if you knew everything about your targeted market for critical and hard to find

skills?

Understand your audience to determine your sourcing sweet spot

Define Success Profiles

Define & Continually Refine Your

Sourcing Map

Develop Your Keyword

Search Plan

Document your Market

Map

Sourcing Strategy

What defines success

(level/depth)

Where & How we target

Documented Sourcing Sweet

Spot

What we systematically

search

Your sourcing strategy

What channels would you use?

Channels/Professions

Banking Engineering Resources IT/Telecoms

Executive\Management

Retail Medical Defence Energy

Twitter Yes Yes Yes  Yes Maybe Yes Yes   Maybe Yes

Google+ Maybe Maybe  Maybe Yes    Yes    Maybe Maybe

LinkedIn Yes Yes  Yes Yes Yes  Maybe  Maybe  Maybe Yes

Facebook Yes Yes  Yes Yes Maybe Yes  Yes   YesPinterest   Maybe   yes     Yes   Maybe   Maybe

Stack Overflow, GitHub,Dribbble

 Yes     Yes       Maybe   

Xing       Yes          

You Tube Yes Yes  Yes  Yes Yes Yes Yes  Yes   Yes

Beknown Yes    Yes     Yes  Yes    Yes

Zoominfo Yes Maybe  Maybe  Maybe Yes     Maybe Maybe 

Wordpress  Maybe  Yes  Maybe  Yes         Maybe

Instgram    Maybe  Maybe     Yes      

Branchout Yes  Yes  Yes Yes    Yes  Yes    Yes

Flickr    Maybe  Maybe     Yes      

ResourceChannel

  Yes Yes            Yes

Example

Use a Mind Map to develop your sourcing strategy

YOU have covered the market?

• Research based approach will give you access to a larger market over time

• The market map will reflect a true picture of your targeted market

• Will enable you to identify high performers in your targeted market

• Provide you and your stakeholders with the confidence you have covered the market

• Provide greater reward for all stakeholdersDirect/

Proactive approach

3rd partyapproach

Reactive approach

Passive market

Active market

ScarceCritical

Where do you focus your sourcing effort?

• Add the most value• Operate in the most critical areas• Contribute significantly• Highly visible• $

• Hard to find• Market demand/availability• Quantities not available • Time to fill previously• High quality

Where would you focus your sourcing efforts?

ROI

Market Intel

• Visual representation of your market that perpetually grow

• Real-time intelligences of your targeted market

• Documented competitive information for current & future business needs

• Keeps you ahead of your competitors

Capability

• Demonstrates capability of strategic sourcing

• Provides confidence you have covered the market and/or identified the gaps

• Creates influence with hiring managers & key stakeholders

• Provides a snapshot of what the future may look like (workforce planning)

Something for YOU to ponder!

Do you know WHAT & WHO in your targeted market?

Find out more at http://atcevent.com/

Sydney- Tuesday, 11th NovemberMelbourne - Thursday, 13th NovemberAuckland- Monday, 17th November

Thank you it’s been fun!

Martin WarrenDirector HCMS/Insidejob

martin@insidejob.com.au @MartinWarren

www.linkedin.com/in/martinwarren