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Maslow’s Hierarchy of Needs

Maslow’s Theory

“We each have a hierarchy of needs that

ranges from "lower" to "higher." As lower

needs are fulfilled there is a tendency for

other, higher needs to emerge.”

Maslow’s Theory

Maslow’s theory maintains that a person

does not feel a higher need until the needs

of the current level have been satisfied.

Maslow's basic needs are as follows:

Health Needs

u Food u Air

u Water

u Clothing

Basic Human Needs

Examples of advertisements appealing to our need for “Health”

Safety Needs

u Protection

u Stability

u Pain Avoidance

u Routine/Order

Safety and Security

Examples of advertisements appealing to our need of “Safety”

Social Needs

u Affection

u Acceptance

u  Inclusion

Love and Belonging

Examples of advertisements appealing to our need for “Love and Belonging”

Esteem Needs u Self-Respect

u Self-Esteem

u Respected by Others

Esteem

Examples of advertisements appealing to our need for “Self Esteem”

Self-Actualization u  Achieve full potential u  Fulfillment

Examples of advertisements that appeal to our need for “Self Actualization”

Esteem

Self-Actualization

Safety

Belonging

Health

Summary