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The Virtual Cup of Coffee: How to use social media to

make the most of every minuteDiane K. Danielson

vp of business development, www.Convengine.com

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The business meeting

The reunion/girls’ night out

The cocktail party

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Build your online footprint◦Helps your target market find you◦Control what you can about what they find◦Adds to credibility◦Distinguish yourself/your company

Set it and forget it

Before you start tweeting

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Google Maps = New Yellow Pages

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Google.com>Business Solutions>Local Business Center

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Google.com>Business Solutions>Local Business Center

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Google.com>Business Solutions>Local Business Center

Linking Up on LinkedIn:It’s a portfolio, not just a profile

Profile Basics:

Picture

Status updates

Complete titles

Keywords

Recommendations

Connections

URL

Portfolio

Profile Basics:

Picture

Status updates

Complete titles

Keywords

Recommendations

Connections

URL

Portfolio

Privacy & other settings

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Blog Link

Slideshare

Google Presentation

Applications

Networking

Keep your name out there:• Update your profile

• Write recommendations

• Status updates

• Add presentations/links to white papers

• Add 5 new contacts per week

Interact with others:• Groups

• Answers

Networking

Who can you link to?• People you know (have email address)

• Intros to people your friends know

• Can message people: in your group, in your friends’

networks.

Tips for linking:• Customize your invite

• LinkedIn Open Networkers (LIONs)

• Defer Facebook friend requests

Blogs: the backbone of social media

Target

marketYou

Blogs

Website

Blogs

Website

“Blogs are so 2004” Paul Boutin, Wired

Blogs = 2010 Business Tool◦ To engage your target market ◦ To showcase expertise◦ Search engine optimization ◦ As your actual website ◦ Add live content on static websites ◦ Supplement e-newsletters◦ To feed content to Facebook, Twitter and LinkedIn

Blogs – searchable & share-able

Blogs – how much, how often?

Minimum = 1 per week/10 daysHow to do daily posts:◦Link to other posts/articles◦Pre-post items◦Create a group blog

Blog promotion◦Social media reciprocity◦Repurposing content◦Blog directories

Business Blog – Success Story

Business Blog – Success Story

Facebook Fan PagesLet’s give them something to talk about

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Twitter It’s all about the strategy

Why Twitter?

What business problems do you need to solve?◦Marketing◦Networking◦Publicity/brand awareness◦Crises management◦Customer service◦Market research◦CRM

Social media = conversational selling.Give them the what; sell them the how.Social media doesn’t work if you don’t work

social media.

--Lena West, www.RealWomenDoSocialMedia.com

A few Twitter truths

Your @name & icon

What’s your brand?◦@DowntownWoman v. @DianeDanielson

Icon: ◦avatar, logo or you?◦Be consistent (even across platforms)

Short, memorable, easy to spell.

Start reading:◦Insights from experts and colleagues◦News updates (industry/biz/trends)◦Competition◦Conferences◦Colleagues◦Clients◦Brands

What do I do?

140 charactersRT@DM##follow friday (or #FF)Branded background

Twitter basics

03/06/10

Twitter basics:

3 Rules for giving good tweet

1. Have a strategy.

2. Be positive, informative, funny or insightful.

3. Be a Renaissance tweeter.

How to be a Renaissance TweeterWhat to post - 30/30/30/10 rule:◦30% self promotion◦30% promoting others◦30% your personality/interacting◦10% just for fun

How to post regularly◦Link your blog◦Twitthat or Twitthis◦Connect to other social networks

Case Study: Marketing a Service

Time ManagementCreate a scheduleSampling of Twitter Tools:◦www.hootsuite.com or www.tweetdeck.com time

tweets, tracks links, facebook, keywords◦www.twitterfeed.com links your blog to Twitter◦Facebook Twitter app links to Facebook

Cell phone

Using a Twitter Interface

Hootsuite – tracking keywords

Thank youDiane K. Danielson

Twitter: @DowntownWoman