mastering digital transformation for your business

"Mastering Digital Transformation for your business"

!February, 2014

jo@dearmedia.be @jcaudron

00 32 475 43 80 98

Jo Caudron °1968

Founder & CEO

Digital Consulting Firm

Co-Founder

Social Media Campaigning Platform

President

@jcaudron

To get this started...

• Who is using?

- Twitter

- Facebook, Google+, ...

- LinkedIn, Plaxo

- Pinterest

- Snapchat

- Email

- LBS

- Augmented Reality

• Who is using?

- an iPhone

- an Android phone

- a Blackberry

- a Microsoft Windows phone?

- a tablet (iPad, Android, …)

- wearable computers

- biometrics

- Apple TV, Boxee, ...

Smile, you’re in a crisis ;-)

The future is about permanently dealing with change and going in and out of moments of crisis. !Are you ready to deal with this in your business context?

Digital Transformation

Insights: Understanding the Power of Digital Transformation

@jcaudron

A short history of everything (in digital)

Analogue Digital

Connected (internet) Social

Everything is getting mobile

And the mobile eco-system will go to the living room very soon ...

Connected (internet)

Social

Digital

Analogue

Mobile

The Speed of Change…

@jcaudron

The Internet in 2012

7.000.000.000

@jcaudron

The Internet in 2012

7.000.000.000

3.000.000.000

@jcaudron

The Internet in 2012

7.000.000.000

3.000.000.000

2.000.000.000

@jcaudron

The Internet in 2012

7.000.000.000

3.000.000.000

2.000.000.000

7.000.000.000

Digital Transformation is really happening

@jcaudronDigital Transformation Modeling

From ... ... to

The Business

Digital (at the sideline)

Digital in the core

@jcaudronDigital Transformation Modeling

From ... ... to

The BusinessDigital (at

the sideline)

From ...

The Business

Digital (at the sideline)

@jcaudronDigital Transformation Modeling

From ... ... to

The BusinessDigital (at

the sideline)

Digital in the core

From ...

The Business

Digital (at the sideline)

Digital in the core

Digital in the core

Digital in the core

@jcaudronDigital Transformation Modeling

TV

Rad

io

Prin

t

Billb

oard

s

DM

Dig

ital M

edia

From ... ... to

Sale

s

Mar

ketin

g &

Com

mun

icat

ion

Serv

ice

& S

uppo

rt

HR IT

PR &

Ext

erna

l Com

mun

.

R&

D &

Ent

erpr

ise

2.0

Digital Transformation

@jcaudron

Do you accept...?How big should CHANGE be?

In order to change the world?

@jcaudron@jcaudron

Digital Transformation

Modeling (DTM)

The future is about permanently dealing with change and going in and out of moments of crisis. !Are you ready to deal with this in your business context?

Digital Transformation

@jcaudron@jcaudron@jcaudron

8080

Impact

Insights

Scenarios

Business Cases

Trendwatching

DigitalTransformationModeling: preparing the future

Why Digital Transformation Modeling?

George Colony, June 14, 2013

“Figure out where the business will be most

disrupted, and send the digital troops there. Don't spread them everywhere -- go where the fight is.”

“Either you’re disrupting or you’re at risk of getting disrupted”

!

!

!

Brian Solis

Why Digital Transformation Modeling?

“10 THINGS THE CEO CAN DO TO DRIVE DIGITAL”George Colony, June 14, 2013

8080

Impact

Insights

Scenarios

Business Cases

Trendwatching

DigitalTransformationModeling

Step 1. !Getting insights and understanding of the drivers of digital transformation

7 metaphors to understand

the impact of change

The Glass House

The Package

The Frog

The GatekeeperThe Traveller

The Participant

The Cyborg

THE WHEEL OF CHANGE

Imagine a world with increased transparency and higher accountability, with a new form of proximity

and the need for responsiveness…

… a world in which large monolithic structures are challenged by new (smaller) players, operating online, worldwide and according to new

rules…

… a world in which traditional partners

becomes competitors and where everyone is trying

to by-pass someone else…

… a world in which we have new opinion leaders deciding what is important and what is not: new experts, our peers, but

also driven by technology…

… a world in which mobile access is dominating everything else. Where people have access to everything, everywhere,

every time they want it…

… a world in which people want to participate and co-create

the future…

… a world in which technology becomes part of everything we

do, where every object (including ourselves) is

connected to the internet.

That is the world we live in today.

The Glass House

The Package

The Frog

The GatekeeperThe Traveller

The Participant

The Cyborg

THE WHEEL OF CHANGE

Transparency Closeness

Responsiveness Speed / Agility Authenticity

Accountability Bi-directional Humanization

The Glass House

Transparency Closeness

Responsiveness Speed / Agility Authenticity

Accountability Bi-directional Humanization

The Glass House

Transparency Closeness

Responsiveness Speed / Agility Authenticity

Accountability Bi-directional Humanization

The Glass House

Transparency Closeness

Responsiveness Speed / Agility Authenticity

Accountability Bi-directional Humanization

The Glass House

148K

Transparency Closeness

Responsiveness Speed / Agility Authenticity

Accountability Bi-directional Humanization

The Glass House

Humanization

Transparency Closeness

Responsiveness Speed / Agility Authenticity

Accountability Bi-directional Humanization

The Glass House

From monolithic to atomic

Small & Simple APPification

Long Tail Personalized Real-Time

Utility / Usability Value for Money Agile/Cloud/SaaS

The Package

From monolithic to atomic

Small & Simple APPification

Long Tail Personalized Real-Time

Utility / Usability Value for Money Agile/Cloud/SaaS

The Package

Angry BirdsTwitter,

Facebook

Newspaper Website

CNN online / app

Blogs

Vertical sites and specialties portals

Yelo App Boxee

Spotify + Metafy

Sporza.be

LinkedIn, Monster, ...

eBay

Pinterest, blogs

Weather Pro (iPhone)

Traffic: Inrix + iCoyote (iPhone)

Digg.be

Twitter, Facebook

RSS

Breaking news

In-depth analysis

Services

Weather

Classifieds

Jobs

Sports

TVFun

Specials

Discovery

culture

Trends & Lifestyle

From monolithic to atomic

Small & Simple APPification

Long Tail Personalized Real-Time

Utility / Usability Value for Money Agile/Cloud/SaaS

The Package

Tablet publishing will not save magazines or newspapers, as long as they continue to be translations of the traditional package. !Media titles need to become media labels.

From monolithic to atomic

Small & Simple APPification

Long Tail Personalized Real-Time

Utility / Usability Value for Money Agile/Cloud/SaaS

The Package

By-passing Virtualization

(services, products, support,

distribution, ...) Distortion of the

value chain

The Frog

By-passing Virtualization

(services, products, support,

distribution, ...) Distortion of the

value chain

The Frog

By-passing Virtualization

(services, products, support,

distribution, ...) Distortion of the

value chain

The Frog

If you can sell expensive cars online, you can sell anything online.

By-passing Virtualization

(services, products, support,

distribution, ...) Distortion of the

value chain

The Frog

By-passing Virtualization

(services, products, support,

distribution, ...) Distortion of the

value chain

The Frog

Gatekeeper meets the Second

Gatekeeper (the power of social

media) Fragmentation of (communication)

touchpoints Recommendations Ambassadorship

The Gatekeeper

Gatekeeper meets the Second

Gatekeeper (the power of social

media) Fragmentation of (communication)

touchpoints Recommendations Ambassadorship

The Gatekeeper

Gatekeeper meets the Second

Gatekeeper (the power of social

media) Fragmentation of (communication)

touchpoints Recommendations Ambassadorship

The Gatekeeper

Gatekeeper meets the Second

Gatekeeper (the power of social

media) Fragmentation of (communication)

touchpoints Recommendations Ambassadorship

The Gatekeeper Bitcoin: “open source peer 2 peer money”

Mobile technology Location / Local

Always on / Instant gratification

Decreased mobility (for society)

De-centralized / NWOW

“Good is good enough” Small Data

The Traveller

The Traveller

Mobile technology Location / Local

Always on / Instant gratification

Decreased mobility (for society)

De-centralized / NWOW

“Good is good enough” Small Data

The Traveller

Mobile technology Location / Local

Always on / Instant gratification

Decreased mobility (for society)

De-centralized / NWOW

“Good is good enough” Small Data

The Traveller

Mobile technology Location / Local

Always on / Instant gratification

Decreased mobility (for society)

De-centralized / NWOW

“Good is good enough” Small Data

The Traveller

Mobile technology Location / Local

Always on / Instant gratification

Decreased mobility (for society)

De-centralized / NWOW

“Good is good enough” Small Data

The Traveller

Mobile technology Location / Local

Always on / Instant gratification

Decreased mobility (for society)

De-centralized / NWOW

“Good is good enough” Small Data

The Participant

Community Gamification Co-creation / Collaboration

The power of the crowd

Empowered Self (Self-)service

The Participant

Community Gamification Co-creation / Collaboration

The power of the crowd

Empowered Self (Self-)service

The Participant

Community Gamification Co-creation / Collaboration

The power of the crowd

Empowered Self (Self-)service

Crowdfunding

The Participant

Community Gamification Co-creation / Collaboration

The power of the crowd

Empowered Self (Self-)service

The Cyborg

Quantified Self Wearable Computing

Internet of Things Big Data

Open Data Monitoring

Even Smaller Contextual Awareness

The Cyborg

Quantified Self Wearable Computing

Internet of Things Big Data

Open Data Monitoring

Even Smaller Contextual Awareness

The Cyborg

Quantified Self Wearable Computing

Internet of Things Big Data

Open Data Monitoring

Even Smaller Contextual Awareness

The Cyborg

Quantified Self Wearable Computing

Internet of Things Big Data

Open Data Monitoring

Even Smaller Contextual Awareness

The Internet of Things is here right now

The Cyborg

Quantified Self Wearable Computing

Internet of Things Big Data

Open Data Monitoring

Even Smaller Contextual Awareness

Contextual Awareness: technology knows everything

Location/time-aware Activity-

awareProduct-aware Intention-

aware

The Glass House

The Package

The Frog

The GatekeeperThe Traveller

The Participant

The Cyborg

Are YOU Ready?

Can you deal with increased transparency

and accountability?

Can you survive competion by new digital players that cherry pick only the best parts of your business?

Will you get by-passed or by-pass yourself?

Who will determine what is important in your business? New players, algorithms,

Social Media, …? Or you?

Does mobile technology change the relationship between you and your

clients?

Can you activate your clients to become partners, rather

than potential enemies?

And it’s only getting worse…

8080

Impact

Insights

Scenarios

Business Cases

Trendwatching

DigitalTransformationModeling

Step 2. !Defining the possible impact on our own ecosystem

Dry-run: the Tesla case

External drivers?

The Glass House The Package The Frog

The Gatekeeper The Traveller The Participant The Cyborg

Transparency

Closeness

Responsiveness

Speed / Agility

Authenticity

Bi-directional

Humanization

From monolithic to atomic

Small & Simple

Long Tail

Personalized

Realtime

Utility / Usability

Value for Money

Agile

Cloud/SaaS

By-passing

Virtualization (services, products,

support, distribution, ...)

Distortion of the value chain

Gatekeeper meets the Second

Gatekeeper (the power of social

media)

Fragmentation of (communication)

touchpoints

Recommendations

Ambassadorship

Mobile technology

Location / Local

Always on

NWOW

Instant gratification

“Good is good enough”

Small Data

Community

Co-creation/Collaboration

The power of the crowd

Empowered Self

Gamification

(Self-)service

Quantified Self

Wearable Computing

Internet of Things

Big Data

Open Data

Monitoring

Even Smaller

climateFossil Fuels

The Glass House

The Package The Frog The

Gatekeeper The

TravellerThe

ParticipantThe

Cyborg

Transparency

Closeness

Responsiveness

Speed / Agility

Accountability

Authenticity

Bi-directional

Humanization

From monolithic to atomic

Small & Simple

APPification

Long Tail

Personalized

Real-Time

Utility / Usability

Value for Money

Agile/Cloud/SaaS

Bypassing

Virtualization (services, products,

support, distribution, ...)

Distortion of the value chain

Gatekeeper meets the Second

Gatekeeper (the power of social

media)

Fragmentation of (communication)

touchpoints

Recommendations

Ambassadorship

Mobile technology

Location / Local

Always on / Instant gratification

Decreased mobility (for

society)

De-centralized / NWOW

“Good is good enough”

Small Data

Community

Gamification

Co-creation / Collaboration

The power of the crowd

Empowered Self

(Self-)service

Quantified Self

Wearable Computing

Internet of Things

Big Data

Monitoring

Open Data

Even Smaller

Contextual Awareness

8080

Impact

Insights

Scenarios

Business Cases

Trendwatching

DigitalTransformationModeling

Scenario Planning !

8080

Impact

Insights

Scenarios

Business Cases

Trendwatching

DigitalTransformationModeling

Trendwatching !

For most companies, this is still a mighty long way to go…

Out soon!

• Our new book on the impact of digital on the world and economy as we know it

• A practical guide to help you understand the impact and how it will potentially change your business (if it’s not too late already)

• Authors: Jo Caudron & Dado Van Peteghem

• Available spring 2014

• Crowd funding by pre-ordering now on http://www.dearmedia.be/2014/01/13/digitaltransformation/

• a digital consulting company

• founded in 2009 by Jo Caudron, today we are 5 people

• our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media

• our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ...

• We work for large European clients

Consulting, trend watching, trainings, presentations

!Digital Transformation Modeling:

Digital impact on traditional communication, media, business, ...

Online Media Social Mobile

Future Marcomm

"Mastering Digital Transformation for your business"

!February, 2014

jo@dearmedia.be @jcaudron

00 32 475 43 80 98