mastering majestic in 60 minutes

Who would YOU Trust?Mastering Majestic

@Dixon_Jones@MajesticSEO

Thanks to our Partners

• AnalyticsSEO• BrightEdge• Covario• Linkdex• Market Samurai• SEOLytics• 123Analyzer.jp• Wordtracker

• Raven Tools• SEOClarity• RioSEO• CognitiveSEO

• And others that we can’t mention but love

We’ll Master

• What Flow Metrics REALLY tell us• What’s new• An advanced work flow for using Majestic– A BIG Announcement

• Advanced tips and tricks Q&A

This presentation is NOT about Privacy

PRISM reopened a shallow wound for Marketers

EU & Cookie LawISPs & GCHQGoogle & NSAFacebook & the CIAChinese HackersBanks and SavingsEveryone & Prism

The Problem

The Problem

The Problem

Advertisers are being asked to trust the network Does that make us smile or Scream?

And it is not just Networks you need to trustIt is also people

And it is not just People you need to trustIt is also Technologies

Trust is not always clear

Can we SCALE Measuring Trust?

The User

The Influence

The Context

What’s in a Link?

What’s in a Link?

Explaining Flow Metrics

Explaining Flow Metrics

TrustFlow

71

TrustFlow

74

Add another layer of Trust

Trust Flow 23Trust Flow 31Trust Flow 34

The Difference Between Trust Flow and Citation Flow

Compare Digital Assets

People / Apps / Pages All = URLs

NEW STUFF!

New: Big Crawl Improvements

• Now MUCH bigger• Fixed Trailing Slash issue• Better http/https logic• More intelligent Crawl

New: Big Crawl Improvements

New: wildcards

New: Wildcards

New: On the Subject of Twitter• Some sites like Twitter are just TOO LARGE to

get within your account. • But we did some research for a Forbes article:

http://blog.majesticseo.com/forbes

A slide summarizing Work Flow• Start with Browser Plugin• Pitch:

• History Checker• Summary Page (scroll down)• Set up Tracking Reports!

• Audit: • Page Tab + Screaming Frog• Anchor Text • Link Profile Chart• Clique Hunter• Bucket lists• Third party Excel Plugins

• Penguin Filtering• Uploading other data• Advanced filtering• Reverse Clique hunter for

disavow candidates• Third Party Tools

• Link Prospecting• Search Explorer!

• Ongoing maintenance• New and Lost Backlinks• Tracking Reports

An Overused Graphic

Prospecting

Pitch Phase

Audit Phase

Penguin Phase

Link Prospecting

Review & Reporting

A Workflow for using Majestic SEO to the max

• Chrome and Firefox Plugin

* Spotting Opportunity

An Overused Graphic

Prospecting

Pitch Phase

Audit Phase

Penguin Phase

Link Prospecting

Review & Reporting

A Workflow for using Majestic SEO to the max

Backlink History Checker

The Pitch PhaseOr looking at a new market

A Workflow for using Majestic SEO to the max

Summary Info has more then what’s above the fold!

The Pitch PhaseOr looking at a new market

A Workflow for using Majestic SEO to the max

Set up Tracking Reports right out of the gate

The Pitch PhaseOr looking at a new market

An Overused Graphic

Prospecting

Pitch Phase

Audit Phase

Penguin Phase

Link Prospecting

Review & Reporting

A Workflow for using Majestic SEO to the max

Page Tab has more than a list of URLs on the site

The Audit Phase

Page Tab:Crawl dataAuthority Pages

A Workflow for using Majestic SEO to the max

Anchor Text: Spot those negative keyword links

The Audit Phase

Anchor Text:Find anomaliesInstant Drill down

A Workflow for using Majestic SEO to the max

Link Profile Chart

The Audit Phase

A Workflow for using Majestic SEO to the max

Clique Hunter

A Workflow for using Majestic SEO to the max

Bucket Lists

A Workflow for using Majestic SEO to the max

Third Party Excel Plugins

An Overused Graphic

Prospecting

Pitch Phase

Audit Phase

Penguin Phase

Link Prospecting

Review & Reporting

A Workflow for using Majestic SEO to the max

Penguin: URL Submitter

Penguin Investigations

A Workflow for using Majestic SEO to the max

Advanced Report Filtering

A Workflow for using Majestic SEO to the max

Reverse Clique Hunter

A Workflow for using Majestic SEO to the max

Third Party Penguin Plugins

An Overused Graphic

Prospecting

Pitch Phase

Audit Phase

Penguin Phase

Link Prospecting

Review & Reporting

A Workflow for using Majestic SEO to the max

Prospecting Phase

NEW – BIG – ANNOUNCEMENT!

A Workflow for using Majestic SEO to the max

Prospecting Phase

SEARCH EXPLORER IS IN ALPHA

USE MAJESTIC TO SEARCH KEYWORDS AND SEE MOST INFLUENTIAL URLS!

A Workflow for using Majestic SEO to the max

Why Use Majestic Search Explorer?

• Contextualized Trust Flow• More than 1000 results• Available via API• No Personalization• Predict Trending Sites• Instant data

An Overused Graphic

Prospecting

Pitch Phase

Audit Phase

Penguin Phase

Link Prospecting

Review & Reporting

A Workflow for using Majestic SEO to the max

New & Lost Links

Ongoing Maintenance

A Workflow for using Majestic SEO to the max

Tracking Reports & Folders

Ongoing Maintenance

What’s in a Link?

Who would YOU Trust?Mastering Majestic

@Dixon_Jones@MajesticSEO