maxdiff webinar_10_19_10

Why You Need to Use MaxDifference (MaxDiff) Scaling of Importance Over   Rating Scales

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Who is SurveyAnalytics: • Started in 2002 in Seattle, WA• #172 on Inc. 500 Fastest Growing Private Companies• #12 on Puget Sound Journal's Top 100 in Washington • Over 6K+ clients and growing!• QuestionPro, IdeaScale, MicroPoll

 Esther LaVielle - Chief Education Director

 Getting Started:

 Building a MaxDiff Analysis Survey with SurveyAnalytics

Reviewing MaxDiff Reporting Tools 

Q & A: Nico and Esther    

Conclusion 

Agenda

  Getting Started:

 Building a MaxDiff Analysis Survey with

Surveyanalytics

Preparing for MaxDiff Analysis:

Determine the # of features/attributes you want to use: Airline Industry Example      

Setting Up Max Difference Question: 1) Add Question Text & Features/Attributes

Max Difference Scale of Importance 

2) Review and Change Settings: Set Max Attributes

Max Difference Scale of Importance:   3) Preview

Max Difference Scale of Importance:   3) Review Data

Max Difference Scale of Importance:   4) Download Raw Data

Max Difference Scale of Importance 

Let's Go to a Live Survey!        

https://surveyanalytics.com/t/ADQIBZII6u   

Max Difference Scale of Importance 

 Future Enhancements

Future Enhancements of Max Difference Analysis:      - Multiple Question MaxDiff AnalysisBe able to cycle MaxDiff Qs more than once!  -Share of Utilities Chart Export 

Frequently Asked Questions Max Difference Analysis:

Can I setup an experimental design  where I have a long list of attributes that need to be shown a few at a time?  No -We are planning to add this as an enhancement in the very near future. You will be able to set # of tasks to cycle through per respondent thus allowing you to work with very large lists. What kind of a utility estimation model does the system use to calculate the share of preference? Logit.

Product Feature Highlights Included with MaxDiff Analysis:

•  Unlimitedo Surveyso Questionso Responses

• Discrete Choice Conjoint Analysis

• Max Difference• Interactive Surveys

• Scripting Language Access• Web Service API Access• Large Email List Storage • Design for Global Use • Integrated Sampling• $500/mo

Q & A  and Conclusion

Nico Peruzzi, PhD, Partner Outsource Research Consulting Website: www.orconsulting.comEmail:nperuzzi@orconsulting.com

Esther LaVielle, Chief Education DirectorSurveyAnalyticsEmail: esther.rmah@surveyanalytics.comWebsite: http://www.surveyanalytics.comBlog: http://blog.surveyanalytics.com