maximize your social media

1. Respond to replies, comments and questions (especially questions) everywhere

2. Be transparent in all you do

3. Ask for help when you need it

4. Be thankful

5. Make corrections quickly and publicly

6. Address criticism without spats

7. Be consistent

8. Don't just push your content out, share other links too

Users here to follow topics and interests first

Fact paced, frenetic updates expected Great for quick hits and updates Largely public, less expectation of

privacy

Users here to follow pre-existing connections

Slower-paced, fewer posts Great for longer posts and

conversation Large expectation of privacy

Your competitors People in your field of interest/beat Popular people in your local/topical

Twittersphere Those who reply to you Those who re-tweet, share your links

• By subject/location: Twellow.com, Wefollow.com

• Muckrack.com (for finding journalists)

• Look at others’ follows/followers

• One place to manage everything

• Control your privacy• Timeline design with

large image• Could mix

personal/professional

• Completely separate presence from profile

• Completely public• Timeline design with

large image• Detailed analytics to

see who visits

Profiles Pages

•Turn on Subscriptions: Anyone can read your public posts

•Set up a vanity url at facebook.com/username

• Add your job history and a snappy bio to About section (and make it public)

facebook.com/bookmarks/lists

facebook.com/bookmarks/interests

Status updates that…• Posed Questions +64%

• Call to read or take a closer look +37%

• Personal reflections +25%

• Clever, catchy tone +18%

% feedback over averagee

65% increase in likes and 50% increase in comments

• Don’t leave the link in the status update• Format headline/text to make sense• Mix up the status, not always questions

or links• Moderate your comments

Set up Google Authorship for G+ benefits

• Fill out a profile completely, even if you don’t plan to use it very much

• Upload content with SEO in mind – descriptive titles, names, locations and keywords

Set your name as an alert at • Google.com/alerts• Socialmention.com

Eliminate results from your company site:"first last" -yoursiteurl.com

Twittercounter.com

Klout.com

Bit.ly

Mandy Jenkins

mjenkins@digitalfirstmedia.com@mjenkins

Blog: Zombiejournalism.comThese slides & more at

slideshare.net/mandyjenkins

THANKS!

Slide element credits

• Deborah Petersen, @deborapetersen • Kevin Sablan, @ksablan