may 2013 digital shoredtich

venturethree for Digital ShoreditchBy Isabelle QuevillyMay 22nd, 2013

Brands made for a connected world

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In the last decade, digital has exposed all facets of your brand, impacting your business in many ways:

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COMMUNICATION

MARKETING

SERVICES

PRODUCTS

INTERNAL TEAMSRECRUITMENTCUSTOMER CARE

RESEARCH PARTNERS NEWS

INNOVATION B2B

GLOBAL/LOCALPRODUCTIONENVIRONEMENT

SHAREHOLDERS

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It all happened organically, without any proper brand thinking nor business planning.

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WHAT MAKES A BRAND

It’s time to join the dots between:

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WHAT MAKES A BUSINESS

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WHAT MAKESA BRAND

And turn digital technology into a real brand asset:

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WHAT MAKES A BUSINESS

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3 components to get you there

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BRANDIDEA

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BRAND IDEA

Understand the big idea that sits at the heart of your business.

An idea that will disrupt your category and addresses emerging needs.

That idea will drive all components of your brand.

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BRAND IDEA

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BRAND EXPERIENCE

BRAND EXPERIENCE

Manifest behaviours inherent to that brand idea across all touch points.

Convert your brand values into actionable user experiences guidelines.

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BRAND COMMUNITIES

BRAND COMMUNITIES

Create windows of attention to connect with people, influence behaviors and change motivations.

These can be done through devices or bespoke service design. BRAND

IDEA

BRAND EXPERIENCE

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ONLINEOFFLINENOLINE

DisruptiveAdaptive

Future-proof Business growth

So digital is built into your business, not tagged on!

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Thank you

isabelle.quevilly@venturethree.com@digitalplanner

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