#mayoinoz opening keynote

The History and Future of Social Media in Healthcare

Lee Aase and Farris Timimi, M.D. #MayoInOz • 1 September 2015

Why is Mayo Clinic holding a health care social media summit in Australia?

Setting Sail from Vancouver 8 Feb 1924

Origins of Mayo Clinic

Inventing the Group Practice of Medicine and the Unified Medical Record

Mayo Clinic Today• Over 1.3 million patients come to Mayo Clinic from

every U.S. state and about 150 countries every year • More than 20 percent travel more than 500 miles • 4,200 Physicians/Scientists among 60,000 employees • $900 million Research & Education budget • Over 127,000 participants in Mayo Continuous

Professional Development courses • Campuses in Rochester, Minn., Jacksonville, Fla. and

Phoenix-Scottsdale, Ariz.

U.S. News Best Hospitals Metro Populations

Compared with Australian Capitals?

Mayo Clinic’s First Social Networkers

Austria Denmark Ireland Scotland

Australia England Italy Sweden

Argentina Fiji Mexico Switzerland

Belgium Finland New Zealand Uruguay

Canada France Norway

Chile Germany Peru

Cuba Holland Russia

Countries Dr. Will Mayo Visited

Social Networking is part of the Mayo Clinic DNA and is fundamental to health care

Mayo Clinic Center for Social Media• The Mayo Clinic Center for Social Media (#MCCSM)

exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.

• Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.

A Catalyst for Social Media

THE Book on Social Media in Healthcare

• Essays from 30 thought leaders • The “Why?” of social media in

health care • Net proceeds fund patient

scholarships • Available on Amazon and

discount bulk orders on CreateSpace (with offer code Z4L7DBSN) • Free PDF, Kindle versions

• Membership group associated with #MCCSM • For those who want to use social media to promote

health, fight disease and improve health care • Basic membership is free, with Premium options for

individuals and organizations • Everyone registered for #MayoInOz gets a free one-

year premium membership (a $495 value!)

Social Media Health Network (SMHN)

• Monthly Webinars (and archives) • Member Discussion forums • Online Learning Modules • Resources and Templates • Discounts on In-Person Events, such as Summits and

Social Media Residency

SMHN Premium Member Benefits

• One-day crash course • Intro to tools and hands-on

experience • Strategic framework for

application • Thursday at Rydges

Social Media Residency

Refreshing our Training Programs

• December 2014 RFP for Curriculum Upgrade • Goals: • Keep modules up-to-date in fast-changing platforms • Provide on-demand training not limited by in-person

events to extend our reach and availability • Strengthen Social Media Residency by covering

basics as online prerequisites so we can go deeper

Introducing the Mayo Clinic-Hootsuite Social Media Basics for Healthcare Certificate

• Developed in collaboration with Hootsuite • Platform Basics and Best Practices • Professionalism • Strategy and Measurement

• For Medical Professionals and Communicators/Marketers • Approved for up to 3.5 Credits CME • Marketed by Hootsuite and included in SMHN Individual

Premium Membership

The #MayoInOz Bonus: All delegates get access to the

Mayo Clinic-Hootsuite Social Media Basics for Healthcare

course and certification at no additional charge.

Why is Mayo Clinic holding a health care social media summit in Australia?

What will we recognize years from now that developed from our time here together this week?