mba in design strategy program description

MBA in Design StrategyCalifornia College of the Arts (CCA)

Nathan ShedroffProgram Chairdesignmba.org

What’s driving this intersection?

“The MFA is the new MBA”—Dan Pink, 2004

Harvard Business Review

Tomorrow’s B-School?It Might Be A D-School”

Special Report, 2005, BusinessWeek

What’s driving this intersection?

“CEOs Must Be Designers,Not Just Hire Them”

—Bruce Nussbaum, 2007BusinessWeek

What’s driving this intersection?

What’s driving this intersection?

Program Description:Help create the next generation of

business leaders, not merely design leaders or leading designers.

What the program isn’t:MFA Design > leading designers

Masters Design Mgmt. > design leadersMBA Design Strat. > business leaders

Who is this program for?Designers

Other Professionals(including from the NGO sector)

Program Aim: 25-30 per cohort

Where are the jobs?Consulting (organizations)

Companies (management & intra.)Start-ups

Non-profits (management & innov)

Curriculum:

What does the program focus on?

Strategy, Innovation, Sustainability, Collaboration, Entrepreneurship

B+D(+S)

Each course:investigate, analyze, make, write, present,

collaborate

Curriculum:

Throughout:Strategy, Innovation, Sustainability,

Collaboration, Entrepreneurship

Each course:investigate, analyze, make, write, present,

collaborate

Program Description:

Low-Residency Model:

Four-day weekendsFive times a semester (each month)

Time flexibility for students and facultyGeographic flexibility

For now: full-time program

Program Description:

Dual Design Degree (3 years):

1 2 3 4

MBA Strand

Design Research (3 units)

History of Media (3 units) Leadership by Design (3 units) Advanced Topic Studio (6 units)

Finanical & ManagerialAccounting (3 units)

Thesis: Studio (6 units)

Market Insight Studio (6 units)

Managerial Economics (3 units)

Bus. Models & Stakeholders(3 units)

Thesis Presearch (6 units) Ethics & Organizational Culture(3 units)

Operations & Systems (3 units)

Managerial Finance (3 units)

Strategic Management (3 units)

Sustainability Studio (3 units)

Business Law & Negotiation(3 units)

Experiences Studio (6 units) Venture Studio (Thesis) (6 units)

Form + 2 Skills Studios (6 units)

Live Exchange (3 units)

Discipline-Specific Studio(6 units)

Contemporary Issues (3 units)

5 6

MFA Strand

Program Description:

In the Future (3+ years):

Executive Certificate Program(those already with a business degree)

Part-time Program(every course starts every semester)

Blog and Online Resource Center:

Thank you!