mbrand3 - model case - nuxe [english version]

Mobile - Marketing - Media

Case Study Nuxe

Campaign’s context and goals

Opportunity In addition of the celebrating the 20 years of its « Huile prodigieuse », Nuxe

presnets the lauching of its iPhone application.

Campaign’s goals Put the emphasis on its flagship product the “Prodigious oil” which celebrates

its 20th birthday. Nuxe offers to women an iPhone application which should make their

happiness. From their iPhone, the Nuxe’s fan could have access to the integrality of the saleskit, but also know all the outlet where they can buy the article they want.

Nuxe want here to get closer to its audience and create bounds by leading consumers to products that’s fits them.

Ad Formats details

Interstitiel/Splashscreen Bannière Redirection

Campaign’s feedback

350 000 impression delivered on the various Pack Women iPhone Generating trafic to Apple store Nuxe CTR 0.65% banner Very good recall rate Graphic creativity apreciated by the mobile users

Mobile – Marketing - Media

Thankyou !

Don’t hesitate to contact us for further information:

Philippe des CARSCo Fondateur

@: philippe@mbrand3.com : +33 6 75 43 48 06

220-224 boulevard Jean Jaurès92100 Boulogne-Billancourt