mc d swot analysis ppt
Post on 27-Apr-2015
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SWOT Analysis of Mc Donald’s
Analysis By : Manjuanath.H.P Kishore
Mahesh.SOT Batch 2010. Lokesh.N.S
Introduction :
• Our group choose to visit Mc Donald’s, because McDonald’s is the world’s second most famous fast food chain. McDonald's is the leading global foodservice retailer and have 32158 local restaurants serving more than 58 million people in 119 countries each day. Our main competitor and we have to overcome them.
Strength of
Strength of
McDonald’s is the world’s second
successful QSRs.
Strength of
McDonald’s is the world’s second
successful QSRs.
Products.
Strength of
McDonald’s is the world’s second
successful QSRs.
Products. McDonalds Staff..
Strength of
McDonald’s is the world’s second
successful QSRs.
Products. McDonalds Staff. McDonalds Logo.
Strength of
McDonald’s is the world’s second
successful QSRs.
Products. McDonalds Staff. McDonalds Logo. Advertisement, Marketing and
Collaboration .
Strength of
McDonald’s is the world’s second
successful QSRs.
Products. McDonalds Staff. McDonalds Logo. Advertisement, Marketing and
Collaboration . Competitive Price and production.
Weakness of
Weakness of
Service.
Weakness of
Service. Attrition.
Weakness of
Service. Attrition. Weak Product Development.
Weakness of
Service. Attrition. Weak Product Development. Franchisee Based.
Weakness of
Service. Attrition. Weak Product Development. Franchisee Based. Customer feed Back
Opportunities for
Opportunities for
Expansion.
Opportunities for
Expansion. Attract Family.
Opportunities for
Expansion. Attract Family. Utilize technology.
Opportunities for
Expansion. Attract Family. Utilize technology. Improve service.
Opportunities for
Expansion. Attract Family. Utilize technology. Improve service. Implement New products.
Threats for
Threats for
Criticism.
Threats for
Criticism.
Competitors.
Threats for
Criticism.
Competitors.
Health Conscious Customer.
Threats for
Criticism.
Competitors.
Health Conscious Customer.
Increasing Costs.
Thank you All.
Special Thanks to : Ms.Meghana
Mr.Vishu Khanna
Mr. Stephen Praveen.
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